CONFIDENCE IN EVERY WASH - Designed for weak, brittle hair to boost strength and resilience.
CLEAN BEAUTY NO COMPROMISE - Sulfate-free and vegan, perfect for conscious self-care routines.
Maui Moisture Thickening and Volumising Shampoo (385ml) is a sulfate-free, vegan formula enriched with Aloe Vera and Bamboo Fibres. It targets fine, weak, and brittle hair to create the appearance of thicker, stronger strands while providing gentle hydration and clean beauty benefits.
Specifications
Manufacturer
Vogue International
Package dimensions
18.4 x 6.2 x 5.3 centimetres
Package Weight
0.45 Kilograms
Item dimensions L x W x H
5.5 x 6.3 x 18.1 centimetres
Item weight
400 Grams
Brand
Maui Moisture
Colour
Shampoo 385 ml
Country of Origin
United States
Format
Liquid
Volume
385 Millilitres
Scent
Aloe Vera
Special features
Vegan
Speciality
Vegan
Specification met
vegan
Item model number
6230400
Product Dimensions
5.51 x 6.3 x 18.08 cm; 400 g
ASIN
B07CTRS32K
Have a Question? See What Others Asked
Is this product tested on animals?
I have short dry damaged hair from peroxide i feel like it is thin and lifeless hard to style will this help
My hair has recently become oily, would this shampoo be helpful?
Hi. what are the full ingredients in this shampoo ?
Reviews
4.4
All from verified purchases
P**K
Perfect aid in the battle against flat, easily greasy hair.
My hair type: Scandinavian. Thin, dry, brittle, easily greasy and with natural waves.Hair washing cycle: Every other day.I purchased this shampoo after a favourite of mine dropped off the face of the earth (Happy Naturals, thickening shampoo with ginger and sugar cane).I have washed my hair with this twice now, and I think the results for my hair are pretty good. It has elevated my roots slightly, which is great because I sweat a lot through my scalp which results in overall greasiness. It hasn't helped so much that I could go more than a full day without washing my hair, though.I would like to note that this shampoo makes your hair really dry. As you rinse the product from your hair it feels like your hair is left in a big lumpy knot, and for this reason you should strongly consider using a conditioner after each wash. Personally, as dry as my hair is, I have to condition three times; A conditioner in the shower to be washed off, a leave-in conditioner for the brushing after, air dry and use leave-in conditioner again to tame frizzle and crunch my natural waves into order.The scent of this shampoo is quite extraordinary. The name Maui brings in mind Hawaii, things like bamboo and aloe vera seem quite exotic, but the scent reminds me of a pine forest in the morning just after rain. Pretty specific, I know, but I can clearly imagine it in the shower if I close my eyes. The scent lingers around you for a long time after the shower too, especially if you use the thickening conditioner as well, and I like it.The only negative thing I can find is that I do need to use quite a lot of the product. When you start massaging it in it gets harder to reach your roots because your hair starts to "clump up" and I have to reach for an other dollop or two to finish up, but bringing your head briefly under the shower and bringing some water into the hair helps with distributing the shampoo a little.This shampoo is quite a lot pricier than what I'd usually pay for a shampoo, but it really does seem worth it. The bottle is big and even though I wash my hair every other day, and use quite a bit of the product, I don't think I need to buy more than a bottle a month.
J**S
REALLY GOOD STUFF!
I have thick hair that's thinner on the roots so it can look very flat, not with this shampoo though, it's full and bouncy all over. Would highly recommend.
C**E
Lovely shampoo, just not sure it was right for my hair
I absolutely love the formula and scent of this shampoo. It lathers really well and you don't need loads to wash your entire head (I have thick hair almost to my elbows) and I feel like it really leaves your scalp feeling nice. I've had a few compliments on how nice it smells, too.I'm just not sure how effective the 'thickening' was. I already have quite thick hair, but have recently lost a lot so was looking to help boost it with this. I haven't noticed anything significant, so I'm not sure if it actually works or if it's just not suited to my hair type.Either way, I do really like the shampoo!
B**Y
Nice smell and feel
Nice smell and feel, giving soft and light looking hair.Good value and nourishing for my scalp.
L**S
New favourite shampoo
This shampoo is fantastic for adding volume and thickness to your hair. The sulfate-free formula is gentle and nourishing, and the aloe vera and bamboo blend leaves hair looking fuller and feeling refreshed. Plus, it has a pleasant, light scent. Highly recommend for a boost in hair vitality!
A**Z
Leaves my hair lusciously soft
Leaves me with luscious soft hair, only a small amount needed, lasts a very long time too. Great bottle size, value for money
S**T
Cleans and conditions. Smells nice.
I bought this on recommendation. My Ma swears by Maui hair products, so I figured I give the stuff a try.I have long hair (over shoulder length) but it is thin and quite weak (after years of killing it with several colors of peroxide) and I am searching for a shampoo/conditioner combo to thicken it and add volume. This variety I bought claims to do that. Thicken and volumize.It don't.It cleans and conditions and it smells nice, forest fresh. Lathers well. You have to use a generous amount with each wash to really get the aroma benefit however as the bamboo is very subtle.I can only recommend it as a cleanser though since the alleged thickening effects didn't happen for me.
D**S
Favourite shampoo
I love this shampoo. Does what it says on the bottle , gives my hair volume and just love how my hair looks when using it . Also the scent is nice and refreshing
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Abdullah B.
Great price for an authentic product. Fast international shipping too!
3 weeks ago
Anita G.
Good experience, but the tracking updates could be better.
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Thin, dry, brittle, easily greasy and with natural waves.Hair washing cycle: Every other day.I purchased this shampoo after a favourite of mine dropped off the face of the earth (Happy Naturals, thickening shampoo with ginger and sugar cane).I have washed my hair with this twice now, and I think the results for my hair are pretty good. It has elevated my roots slightly, which is great because I sweat a lot through my scalp which results in overall greasiness. It hasn't helped so much that I could go more than a full day without washing my hair, though.I would like to note that this shampoo makes your hair really dry. As you rinse the product from your hair it feels like your hair is left in a big lumpy knot, and for this reason you should strongly consider using a conditioner after each wash. Personally, as dry as my hair is, I have to condition three times; A conditioner in the shower to be washed off, a leave-in conditioner for the brushing after, air dry and use leave-in conditioner again to tame frizzle and crunch my natural waves into order.The scent of this shampoo is quite extraordinary. The name Maui brings in mind Hawaii, things like bamboo and aloe vera seem quite exotic, but the scent reminds me of a pine forest in the morning just after rain. Pretty specific, I know, but I can clearly imagine it in the shower if I close my eyes. The scent lingers around you for a long time after the shower too, especially if you use the thickening conditioner as well, and I like it.The only negative thing I can find is that I do need to use quite a lot of the product. When you start massaging it in it gets harder to reach your roots because your hair starts to \"clump up\" and I have to reach for an other dollop or two to finish up, but bringing your head briefly under the shower and bringing some water into the hair helps with distributing the shampoo a little.This shampoo is quite a lot pricier than what I'd usually pay for a shampoo, but it really does seem worth it. The bottle is big and even though I wash my hair every other day, and use quite a bit of the product, I don't think I need to buy more than a bottle a month."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***S"},"datePublished":"23 February 2025","name":"REALLY GOOD STUFF!","reviewBody":"I have thick hair that's thinner on the roots so it can look very flat, not with this shampoo though, it's full and bouncy all over. Would highly recommend."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"C***E"},"datePublished":"9 June 2021","name":"Lovely shampoo, just not sure it was right for my hair","reviewBody":"I absolutely love the formula and scent of this shampoo. It lathers really well and you don't need loads to wash your entire head (I have thick hair almost to my elbows) and I feel like it really leaves your scalp feeling nice. I've had a few compliments on how nice it smells, too.I'm just not sure how effective the 'thickening' was. I already have quite thick hair, but have recently lost a lot so was looking to help boost it with this. I haven't noticed anything significant, so I'm not sure if it actually works or if it's just not suited to my hair type.Either way, I do really like the shampoo!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***Y"},"datePublished":"6 January 2025","name":"Nice smell and feel","reviewBody":"Nice smell and feel, giving soft and light looking hair.Good value and nourishing for my scalp."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***S"},"datePublished":"1 September 2024","name":"New favourite shampoo","reviewBody":"This shampoo is fantastic for adding volume and thickness to your hair. The sulfate-free formula is gentle and nourishing, and the aloe vera and bamboo blend leaves hair looking fuller and feeling refreshed. Plus, it has a pleasant, light scent. Highly recommend for a boost in hair vitality!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***Z"},"datePublished":"7 May 2025","name":"Leaves my hair lusciously soft","reviewBody":"Leaves me with luscious soft hair, only a small amount needed, lasts a very long time too. Great bottle size, value for money"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"S***T"},"datePublished":"16 July 2021","name":"Cleans and conditions. Smells nice.","reviewBody":"I bought this on recommendation. My Ma swears by Maui hair products, so I figured I give the stuff a try.I have long hair (over shoulder length) but it is thin and quite weak (after years of killing it with several colors of peroxide) and I am searching for a shampoo/conditioner combo to thicken it and add volume. This variety I bought claims to do that. Thicken and volumize.It don't.It cleans and conditions and it smells nice, forest fresh. Lathers well. You have to use a generous amount with each wash to really get the aroma benefit however as the bamboo is very subtle.I can only recommend it as a cleanser though since the alleged thickening effects didn't happen for me."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***S"},"datePublished":"21 October 2024","name":"Favourite shampoo","reviewBody":"I love this shampoo. Does what it says on the bottle , gives my hair volume and just love how my hair looks when using it . Also the scent is nice and refreshing"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Is this product tested on animals?","acceptedAnswer":{"@type":"Answer","text":"\"MAUI MOISTURE® products are not tested on animals and to reaffirm this policy, we have made an active decision to not sell MAUI MOISTURE® products in China, where regulations requiring animal testing exist.'"}},{"@type":"Question","name":"I have short dry damaged hair from peroxide i feel like it is thin and lifeless hard to style will this help","acceptedAnswer":{"@type":"Answer","text":"I have the same problem, only my hair is long.\nTruthfully, this brand hasn't helped my hair's condition (other than cleaning it) in the slightest.\nYou may have better look."}},{"@type":"Question","name":"My hair has recently become oily, would this shampoo be helpful?","acceptedAnswer":{"@type":"Answer","text":"I think it possibly might. I buy this for my granddaughter who has hair down to her bottom and it tends to be oily. This leaves it in a lovely condition."}},{"@type":"Question","name":"Hi. what are the full ingredients in this shampoo ?","acceptedAnswer":{"@type":"Answer","text":"Aloe Barbadensis Leaf Juice, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Glycol Distearate, Cocos Nucifera (Coconut) Water, Bambusa Arundinacea Stem Extract, Ricinus Communis (Castor) Seed Oil, Melia Azadirachta Seed Oil, Chamomilla Recutita (Matricaria) Flower Extract, Polyquaternium-10, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Methyl Gluceth-10, Tapioca Starch, Sodium Chloride, Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance (Parfum)."}}]}]}