Marketing Management 5th Edition

I am kind of a nerd, but I bought the hard copy of this after renting the kindle version for class. This is a great marketing book that covers all the general areas of marketing and gives some information on creating a marketing plan. It was a good cumulative overview of my past courses. I do some volunteer work with nonprofits in the area of marketing and I feel this book is useful to remind me of concepts and some concept application.

I received what I pay. The right book and arrived early than expected. Good for the price

The figures and descriptives are very useful to understanding the materials. The overview in the beginning and the managerial cap was also helpful on making sure I understood the key take aways and concepts before going forwards. I would recommend this book if anyone is taking an marketing class.

This rental textbook was very useful for class and was delivered right on time. The book was used but had no damage.

Not much to say.. I purchased this for a college course. Good shipping time. Arrived brand new, just how I ordered it. No complaints.

Perfect for my class

First of all thanks for getting it on time, and about the book so it is what I want.

Funny book and very informative