influence: The Psychology of Persuasion (Collins Business Essentials)

A very enjoyable read where Dr. Cialdini cites lots of stories and examples to drive home the various aspects of influence which people might use to their profit at our expense. In the vein of the Tim Hartford or Malcolm Gladwell series of books, this work contains little nuggets which present daily experiences in a different light with many 'Aha!' moments throughout. Though not very revelatory for the seasoned sales and marketing professionals, who no doubt are aware of many of the subtle tricks mentioned here, it is worth a read for the rest of us who can be on our guard next time a smooth talking salesman or politician tries to Influence us.P.S. The language used is a bit academic in nature, but nothing so bad that you'll need to keep referring to a thesaurus.P.P.S. The references provided after the epilogue are worth a read by themselves.

Simple to understand concept backed with insightful research. I would have liked if in the end of the book I could find a ready reckoner of key concepts.

One of the best books on the topic of influence and how to get the responses that you want from other people in whichever area you desire influence in. The examples and anecdotes are fascinating. A highly useful read for people who are struggling with how to get work done in an official work setting. Equally useful for parents of young children and teenagers.This book also outlines clearly that there is nothing wrong in using techniques that help you more letters opinions. So long as you do it in an ethical and above board manner and do not take advantage of others, there is nothing wrong in using these techniques.

Generally, I don't writereview, unless the product is really bad or good.This one is good one. On the bird eye view, the book is very very detailed. The concept are wonderfully explained and easy to grasp.The quality of book is very good both, content wise and paper quality wise.So, I am very happy after reading it. Great book.

Click, Whirr.....Click Whirr....the the human brain keeps ticking away !Robert Cialdini is spot on with his persuasive book on psychology and gives us brilliant examples and anecdotes on how 'Influence' works on us in the most subtle yet powerful ways possible.The 6 'Weapons of Influence' as he calls them are Reciprocation, Commitment and Consent, Social Proof, Liking, Authority and Scarcity. Everyday we use one of these tools to soften, convince and sell to others. Conversely, these tools are used on us by others and we fall into traps of bargaining, buying and possessing.The 'How Not To' at the end of each chapter reveals so much about consumer psychology.Must read if you are Selling anything...

A nice and captivating read. The theories explained by Robert Cialdini in a very interesting way and these can be seen everywhere around us.. So once you master them you can use them to change and infuuence for better..

The book is useful for everyone as we all get persuaded & persuade others in our daily life interactions. This book details some principles & examples that elaborate on persuasion methods used by sales people as well as big companies & their PR agencies. While the book is all the more useful for people in the sales profession, I'll recommend it to everyone who wants to know a little more about Human behaviour.

The book is Ok but the quality of pages are too bad as if this is a photocopy of an original book. The images are not clear at all.