Smart Beauty Espresso Brown Hair Dye Permanent with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Brown Hair Dye, Vegan, Cruelty Free

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth.I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible.First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

It will definitely make your hair purple. My hair is 50/50 grey and brown. When done it was all purple. It took a long time to run clear when rinsing. While it did cover the gray it has faded out very fast and what was left after the purple came out is not the grey I started with. Does smell bad at all. Did not stain tub or counter but will stain paint if you get it on that. I didn’t think anything was going to dye my gray hair but it did. It just doesn’t last and has to be redone often. Someone needs to define permanent hair color because I think it should last more than a few weeks and although I understand why it bleaches your hair to make it purple I did not want blond hair.

So in my venture to find a replacement for my old favorite (Arctic Fox, review there) hair dye that has gone down the drain. I came across this one, having been dying my hair for well over a decade now I have TRIED some things. So this is not the first one claiming “permanent purple” so I was aware it may not work as advertised. I was hopeful nonetheless.-So in mixing I was very concerned as the cream stayed an extremely light purple until 20 minutes into the process. Which to be fair I have seen before.-The formula didn’t stink too bad, I have used much stronger smelling ones, definitely in a well ventilated area though.- After following directions and rinsing it did dry out my hair a bit more than I would like.- So as for color I was only able to get two spots to actually be “bright” purple. Those were the super blonde spots.-Side note: When I prep my hair I don’t like to do an even lighting because then you get a flat “even” color on top. This way you get variation and dimension.- Everything other than the super blond spots turned an “Ash purple” like if purple were denim.- So I was like “Ok fine not what I was going for but I’ll go with it a bit” Unfortunately the next time after just rinsing with water about 90% of the color rinsed out! The bright purple was pastel and everything else was almost gray purple. It was the equivalent fade I would get in 2 months from any “Semi Permanent”So All that being said my journey for a new better purple continues. In the meantime if you are looking for permanent gray purple this would be an amazing choice other than that don’t waste the time and money.

true to match color that lasted surprisingly a long time it lasted almost five months and i shower daily in hard water the way it fades out is amazing as well i did have some issues getting it off the counter when it dripped but really hard elbow grease for what seems like forever did it

This was my first time trying this color and it did a wonderful job on my hair! I have previous purple on my hair and this still took and my hair felt better after the color than it did before. Amazing product!UPDATE: After the first two washes, my color was drastically lighter. This color says it is a permanent color, but it definitely is not. After 8 washes, my hair is pink and needing to be recolored. Very disappointed that the color did not hold up to being washed with color safe shampoo and conditioner.

My first time using this brand. 1. Didnt stain anything during application and rinsing, came off skin super easy, and my bathtub didn't change color at all. 2. My one con is that the water never ran clear like most permanent color 3. My poor hair towel had a lot of purple deposited into it. It says not to shampoo, but I might try that next time to see if that minimizes the color deposit on towels. Overall coverage is awesome. Beautiful color. Id use again.