Ion 1V Jet Black Permanent Creme Hair Color 1V Jet Black

Wife says: Perfect with 20 vol developer on UNBLEACHED natural hair! No need to bleach first of you want a subtle dark blue. My natural color ranges from grey, dark blonde, to brunette. You can see the different shades of blue on all my different natural shades, that's why there are different shades of blue. I recommend. Much better price inside the Sally's shop, but was nice to be able to order online to try it first before going to the shop TO BUY SEVERAL MORE 😆

Very vibrant. Holds color great. Some fading but after a few washes it's good. Beautiful bright red

I LIKE IT. I keep my hair super short in the summer. Use this for gray coverage. Bright, fun, but not over the top for a 60+ year old. Get compliments. Have fun. :)

I love this product. The color is beautiful. My hair feels soft and manageable, not dry and tangled. My hair has always been dark, I'm nervous to let the grays/whites grow out. That being said, I get wonderful gray coverage. I love that it is a cream and not a liquid. Liquids are very drippy and make a mess for me. I like cream better as it stays where I put it with no dripping. I usually dye my hair every six weeks so the subscription is a perfect choice. You can change the color, quantity and subscription delivery time any time you need to. Hope this helps someone. 😊

I don't write reviews for hair dye because it does what it's supposed to do.... dye your hair, except Ion. I bought the sapphire color, bought 2. My hair is already a greenish/blue, but it is currently faded so a dark color like the sapphire should takeUpon opening the product, it smells horrid. It smells like bleach, the whole bathroom smelled. It actually smelled worse that when I actually bleach my hair. Oddly the dye is a cream color so I'm not sure how it works or how it was supposed to dye my hair that blue tone.I left it on for over 40 minutes with no change AT ALL. I've never had a hair dye do that or lack of doing something. I can not emphasize enough how much I DO NOT recommend this product.Update: it actually discolored my hair now that it is washed out and some of my hair is still a faded blue and other parts are yellow. I'm so livid.

The media could not be loaded. I love how easy to apply this product is (I used jet black). It is thick enough to not run in application, even with liquid developer (do not forget the developer, I used 20vol in a 1:1 ratio). It removes very easily from skin with an alcohol wipe, but be careful using those on your face because it can cause some pretty painful breakouts. There was enough in the tube, with the added developer to cover my whole head with some left over in the bowl (the blonde piece is intentional) and my hair is about shoulder length at its longest pieces. The color is very much pigmented and is giving the intense goth abyss color I was going for (Raven by Manic Panic turned green after a handful of washes, Transylvania by Arctic Fox washed out entirely in a week, and so I gave up on semipermanent direct dyes for my hair goals). This dye is the darkest black dye I've used and I'm obsessed with it. My only issue is that while washing it out, it stained my blonde hair a bit. I ordered a color remover by Punky Color to strip these blue tones out but I'm worried about it's effectiveness because it is a permanent dye. My shower wasn't stained and it didn't even leave dye marks on my towel after the first wash. Over all it's a very good dye but be EXTRA CAREFUL if you want some parts of your hair undyed. You'll probably need help washing the dye out in that case! I hope this helps someone~

Great color.

Color is Mauva Guava. I used a 20 developer. Aleady had pink that had grown out and was showing brown and gray roots. I really like the different tones