Mastering Niche Marketing: A Definitive Guide To Profiting From Ideas In A Competitive Market Paperback – September 23, 2008

I thoroughly searched the internet for books I could buy about how to set up an internet business. I didn't want to get ripped off so I spent quite a bit of time looking through all the search results and comparing what I found. So, when I found Eric Van Der Hopes' book "Mastering Niche Marketing," I held great hopes that I had found, in one book, everything that I needed to know before I began working on setting up my internet business. I waited for the Postie everyday. When I got my hands on the book I read it from front to back. Since reading the book, my hopes have not been diminished at all, and I am really happy with my purchase. I also bought another book at the same time, which is good too, but not as good as this one. "Mastering Niche Marketing," is very comprehensive. The information is very clear, and easy to read, and understand. Best of all, I now have a far greater understanding of exactly what I need to do to set up my business online from the point of view of knowing virtually nothing. I'm very pleased with myself that I made this very good choice, and I'm very pleased that there are people out there, such as Eric Van Der Hope, who have taken the time, and great consideration for their customers, to put this stuff together for people like me.

Wow, I felt like I was reading a marketing 101 book from college that was written by the student-teacher who was teaching the course. There is NOTHING of value within this book. Even if some of the steps in the process are properly identified, there is no insight into actually carrying them out. Grammar and spelling errors abound. The very unprofessional writing style and complete lack of creativity makes me wonder how this was even published. Skip this and look into FHWW. Then again, Van Der Hope may have already read FHWW because the writing in his book sounds like it may have been outsourced to a foreign country. The cheesy pyramid schemes in the book and on the website (one is even advertised right on the FRONT COVER!) really take the cake and make this book fit for nothing but the fireplace. DO NOT BUY THIS!!

Mr. Van Der Hope's book is a valuable asset for anyone wanting to start any business. It offers excellent advice and includes dozens of web links to information that would take months (or even years) for a person to find on their own. If anyone is considering starting a business, and especially an internet based business, I highly recommend they purchase this book. It will save them a tremendous amount of time and help them avoid a zillion pitfalls that business people encounter every day. Mr. Van Der Hope has done a great service for entrepreneurs.J. F. GumpAuthor - "Siam Nights, A Love Story"Siam Nights: A Love Story

The book you need in your home office. Mastering Niche Marketing is a book filled with loads of information neccessary for anyone who is entering online business. The author has put together, from your thought mindset, to actually creating a business, and having affiliates, in over 300 pages for which you will have to read over and over again. This book goes into how to do it, and the reviews at the end of each chapter helps even more. I have never came across such a detailed book, which is also interesting to read. Please, whatever you do, buy this book, you will get more than your money's worth.Anthony Morris

Having spent Thousands of $$$$$ on multiple information products that have somuch fluff in them, reading Eric's book gave me the best value for the money. He's certainly an expert in this subject matter and the book offers the most rapid path to "Executing" and "Using" the ideas in this book to bringing your own informational niche products into marketplace.Every Information product publisher can learn a lot from Eric's work thru this book.Thanks Eric and surely cannot miss to read future works by Eric on this subject.

loved it