Do u have to nleach your hair to use this dye?

No, I didn't bleach my hair and the color came out looking good and the shade that I desired. My hair was dark brown before applying the dye.

Why is there a purchase limit on this product? When can I purchase again?

That's a seller question as to their reason for limiting

Do you sell lifter for lightening?

Yes, Dark and Lovely sells a bleaching kit. Amazon sells it.

The fade resistant color comes with a conditioner to put in after the dying process. do i shampoo first before using the conditioner?

Hi there! Thank you for your interest in our SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Color. This product contains ingredients in it that is cleansing your hair as you color. That is why it is not necessary for you to shampoo before conditioning after using our rich conditioning color. We hope this helps!

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