Color Dream, Strawberry Blonde - Ammonia-Free, Demi-Permanent Hair Color - Lasts 16 Washes - Boosts Shine - Paraben & Sulfate Free, Leaping Bunny Certified

I read several reviews stating to use it in dry hair but I used it on damp hair like the instructions said but it didn’t cover my grays very well. So I dried my hair and put the remaining product on my dry hair. Fortunately I have short hair so I had half a bottle left. After 20 minutes all the gray hairs were covered. It looks very natural. I used medium brown I’m thinking of trying the lighter brown next time.It was so easy to use and made no mess. I applied it in my bathroom and rinsed my hair in the kitchen sink. I got no dye anywhere. I’ll be buying it again.

Love! This worked as well as the permanent dye I use, but didn’t damage my hair at all. Usually when I dye my hair, I have to open windows because the smell is so bad. This did not seem bad at all and my hair wasn’t damaged. I have dark brown hair and I got dark brown. As with other dyes, my hair looked almost black for about five days. But after a couple washes, it was the perfect color

Definitely NOT copper and reads more as a violet-red or AUBERGINE. I don’t know why people think this is any kind of conditioning, it’s not. My hair felt weird and dry like it would if I used grocery store box color. I will update later with how the washout goes over the next few weeks…. But I can openly say I hate this product and will not be purchasing again.Also, WHY IS THE NOZZLE SO SMALL ON THE APPLICATOR? I got a cramp in my hand from trying to get the color out of the bottle? The actual tube of color was also REALLY hard to get out because the consistency was so thick… I don’t know why this is marketed for blending grays because people who HAVE grays are going to have trouble wrestling the product onto their hair.

Easy to use.Very good.

color looked good (for a few days at least) , but it made my hair feel dry and the color pretty much washed out/faded after three washes (not the 16 the box asserts). For $30+ I expected a much better product. Would not use again.

The dark brown is really dark. Like, really really black dark. My hair wasn’t overly dry after and it was easy to use. I wasn’t trying to cover greys, I just wanted to make my ashy brown hair a little darker around my face for some contrast,

Gentle on hair but didn't cover gray.

I read countless reviews of multiple chemical-free brands and was terrified to dye my own hair at home. Not so terrified that I’d continue to pay $150 every 4 weeks plus tip at a salon, though. So I tried this and loved it! I used this to cover all of my hair with the intent of upkeep with the dpHUE root touch up kit later on and wanting it to blend/match. It covered my grays easily. A few weeks later, I used dpHUE root touch up kit. I’m satisfied! Cheaper, better for my health, and easy to use.