NATURIGIN Light Ash Blonde Hair Dye 10.2 | Permanent Hair Colour with Natural Ingredients | Ammonia Free | 100% Grey Coverage | Vegan | Light Ash Blonde | Silky-Soft Finish

Turned out very nice, colour exactly like on the box. Creamy consistency, easy application, have to say that it does smells like a mud a bit but it didn't bother me at all, slightly warm feeling on the scalp but great otherwise. No burning, itching or strong odor. Very recommended! Will try a lighter shade next time for summer ☀️ 😀

I searched for ages for a colour I could use over my hair which is brown at the roots, with greys, and highlighted blonde. I have been using purple shampoo and conditioner as it was quite brassy after I bleached the highlights, which I did myself at home, and was looking for a cool shade to cancel out the brassiness, deal with the darker roots and greys all at once, because I'm lazy and didn't want to do it in loads of installments. Read loads of reviews and finally took a chance on this. Glad I did. Happy with the result. To avoid brassiness at the roots I started by applying strand by strand over the highlights, just using my gloved hands to single out the sections that were highlighted but also taking it to the root of those strands. Then I waited 15 minutes and started to slowly add more of the mixture to the rest of my hair starting at the ends until eventually I was covering all of the hair and working up the head leaving the roots until last and left it for another 15 minutes. I did it this way because when I have lightened my hair in the past I made the mistake of putting it on the roots first and you get this awful bright root that looks unnatural. I am so pleased with the results. I forgot to take a before pic but have posted a pic of the result. The roots are slightly lighter but in no way orange or yellow, but more of a lighter ash brown where I haven't applied much and the rest has taken to a nice medium to light blonde that blends nicely with my greys. The strands that were already blonde have gone a nice light platinum blonde so the whole look is more nuanced and varied, which is what I was hoping for. I hope this review helps someone else who is looking to deal with outgrowing highlights.

Colour nice but completely different to what I expected. More dark mahogany than cooper blonde. Runny-messy to apply. Dry feeling hair

Nice colour👍

It is wonderful! Easy to use! I could feel my hair become more smooth and softener. I will purchase it again soon.

Lightens really well. Doesn't make my hair feel any where near as bad as when I use bleach. So I won't be using bleach ever again now I've found this. I use the blonde, and it is more true to the colour it claims than any other box dye I've used in the past. Glad I found this brand, seems trustworthy. A bit more expensive than UK ones but hair is worth spending a little more on, when you're scared of haordressers like I am. I think I don't experience breakage with this one and aren't scared of the colour result. Both of which is rare when using blonde !!!

Fantastic price great seller.

Used brown to cover greys. My hair is brown. It left it looking quite orange, too warm by far and it has been weeks but it's not fading at all. I hate it. Did not cover greys either.

Mi è piaciuto molto questo prodotto, che non è testato sugli animali: non cola ed è efficacissimo sulle ricrescite e sui capelli bianchi. Lo shampoo finale ha una gradevolissima profumazione che ricorda un' acqua di profumo.

I love it, every nice color, my hair is not dry after using it.

I was very excited to try this. No ammonia and all natural. I following the directions exactly. It said it covers grays. Not! I could see all my roots and did not cover any grays. Going back to L’Oréal.

Kept it for 30 mins No effect at all I followed instructions

First time I tried this one. Color was much better than my Nice and Easy of the same color.