Wilton Neon Food Coloring Gel Icing Color Set, Vibrant Gel-Based Cake & Cookie Decorating Colors, Magenta, Orange, Teal & Purple, 4-count

Very vivid colors. Great product!! High quality.

With so many things having dye in them I was happy to find these. The colors look great and yes not quite so vibrant but still better than having all the dyes in them. There was no taste at all and the bottle size was the normal, like what you usually get.

The Wilton Neon Food Coloring Gel is perfect for adding bold, eye-catching color to cakes, cookies, and frostings. The colors come out exactly as shown — bright, vibrant, and true — without needing to use a ton of product. The gel consistency mixes in smoothly without thinning out icing, and it’s easy to control the shade you want. A little goes a long way, so these small containers will last a while. If you want fun, neon shades that really make your baked goods stand out, this set is a winner.

I always buy Wilton. These are authentic and arrived in perfect condition. Bright colors and taste is not affected.

Beautiful colors, especially the teal. BEWARE - these are NOT gel colors as the description says. I made the mistake of adding the (liquid) colors and not taking into account the thinning of my icing - almost caused a cake-decorating catastrophe! I had some extra powdered sugar on hand and was able to thicken the icing (after wasting some), but these did not function like a gel coloring.

great price

Good

Great color selection, mixes well with frosting

Beautiful vibrant colours, easy to use

The second picture shows one unbaked and one baked. The colors got slightly paler after baking but not as much as I expected. I made a double batch of sugar cookies, split the dough into four and used 6 drops of color per section. I wanted the cookies paler because Easter (and actually wish I'd done even paler than this). The gel is less gellike and more of a thick liquid. It was easy to count out the drops. They had no flavor impact on my cookies. I'm totally happy with these.

Colors are bright and it makes it perfect for Birthday cake decorations. Easy to use.

This is the perfect set for me. All the colours are extremely vibrant and mix together well if you want a slightly customized colour. I'm very happy.

Just received it & its a mess. Containers are not sealed or properly. It spills inside the box & my fingers when I open the box.