

💫 Define your curls, own your day with unstoppable shine and hold!
Marc Anthony's Strictly Curls Define & Hold Flex Gel is an 8 oz styling powerhouse designed for medium to coarse curly hair. Infused with shea butter, it delivers a long-lasting, strong yet flexible hold that defines curls, fights frizz, and adds high shine without flaking. Free from harmful sulfates, parabens, and phthalates, this gel keeps curls moisturized, bouncy, and selfie-ready all day long.









| ASIN | B0CJCNR1J2 |
| Best Sellers Rank | #2,233 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #15 in Hair Styling Gels |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,820) |
| Item model number | SC19 |
| Manufacturer | Marc Anthony |
| Product Dimensions | 8.05 x 1.9 x 1.9 inches; 9.88 ounces |
| UPC | 621732003970 |
D**S
Works great!!👍
This product works great in my hair! Very good price for this stuff. The smell is pretty good. A little sticky at first, but leaves curled beautiful and moisturized when dry!
M**H
A life saver!
I really like this product for touch ups. After wetting my hair and applying the gel , the waves and curls are plentiful using the diffuser. Today was my 7th day of touch ups...don't judge - crazy week...and it looked great especially after starting with dry shampoo at the roots and the gell 4 inches down. Awesome product!!!!
A**Y
Best gel for curly hair
This gel is great does not leave your hair crunchy or greasy looking . It is so soft to the touch .
K**D
Defines curls beautifully without crunch — just a little heavy for finer hair
As someone with naturally curly hair that leans more on the dry and frizzy side, I’ve tried just about every curl gel, cream, and mousse on the market. What I love most about this Hair Flex Gel is that it strikes that hard-to-find balance between definition and softness — and it delivers on exactly what it promises. The first thing I noticed when using it was the texture. It’s not sticky or goopy like a lot of gels, and it spreads through the hair super easily. I apply it to damp, freshly washed hair, and rake it through with my fingers before scrunching. The results are immediate — my curls clump together beautifully, and they look so much more defined even before drying. Once dry, the curls are soft, bouncy, and absolutely no crunch. That alone is a huge win for me. So many gels claim to be “soft hold” but still leave that stiff cast that you have to scrunch out. This one gives hold without the stiffness, which I think makes it especially great for people who want a more natural look and feel. It also adds noticeable moisture and shine to my curls, and I find that my hair looks healthier and less frizzy when I use this regularly. The curl definition lasts a couple of days, too, which is huge if you don’t wash your hair daily. I can refresh with a bit of water or a light leave-in spray and the curls bounce right back. The only reason I gave this 4 stars instead of 5 is that it can feel a bit heavy, especially if you have finer or low-density curls. On days when I accidentally use a little too much, my hair feels weighed down and loses some volume at the roots. I’ve learned to use a very small amount — less is definitely more with this product. If you’re someone who likes volume and light movement, you’ll need to apply with a light hand or combine it with a lightweight mousse or volumizer at the root. That said, the product doesn’t cause any buildup, flaking, or weird residue — another big plus! It washes out easily and hasn’t irritated my scalp at all. All in all, this gel is a fantastic option for curlies looking for a soft, moisturizing, and defining product without the dreaded crunch. It’s perfect for wash-and-go styles, and while it may be a bit rich for some hair types, it’s definitely worth trying — especially if you’re tired of stiff, drying gels that leave your hair feeling like straw
B**J
This Gel has become a staple in my grooming routine.
As someone who's constantly on the lookout for a styling gel that strikes the perfect balance between hold and flexibility, Marc Anthony's Define & Hold Flex Hair Styling Gel has truly impressed me.Firstly, the texture of the gel is just right neither too thick nor too runny. It spreads evenly through my hair, allowing me to style with ease without any clumps or sticky residue. The application is smooth, and it doesn't weigh down my hair, which is a big plus for me. What stands out most about this gel is its ability to provide a strong hold that lasts throughout the day. Whether I'm aiming for a slicked-back look or more defined curls, the gel keeps my hairstyle intact without any stiffness or flaking. Even in humid weather, (I live in Houston so humid 🥵 is the norm for us) I've found that my hair maintains its shape and bounce, thanks to the gel's humidity-resistant formula. Another aspect I appreciate is the flexibility it offers. Unlike some gels that leave hair feeling crunchy or overly styled, Marc Anthony's gel allows for natural movement. This means my hair looks effortlessly styled and feels soft to the touch, which is essential for a comfortable wear all day long. Moreover, the scent is pleasant and not overpowering, adding a subtle freshness to my hair without clashing with any other fragrances I may wear.In terms of packaging, the squeeze tube is practical and easy to use, ensuring I can dispense the right amount without any mess. Overall, Marc Anthony Define & Hold Flex Hair Styling Gel has become a staple in my grooming routine. It delivers on its promises of defining my hairstyle while offering the flexibility and natural feel I desire. If you're looking for a reliable styling gel that combines strong hold with flexibility and ease of use, I highly recommend giving this one a try.
D**R
A little crispy.
I decided to change up my regularly used curly hair styling creme. Chose this product bc I got a sample in my mail order sub. It didn't seem the same. It left my hair curly, but didn't control the frizz as well. And dried crispy to the touch. Definite draw backs.
A**R
Best curl product
By far one of my favorite curly hair products. My curls come out beautiful. They stay soft and smell great when ever I use this. It keeps my hair moisturized. It is very sticky when I first apply it but once I run my finger through my hair it’s fine. Love this this stuff!
C**E
Excelente, una fijación para los rizos que te dura perfecto 2-3 días.
D**D
Good
H**E
A gel with good curl hold. I reactivate it the next morning and get lovely curls again.
R**Y
Love mixing this with their curl cream when hair is still wet and letting air dry
M**A
Nice
Trustpilot
2 months ago
1 week ago