RTIC Ultra-Tough Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper

Used it this past weekend. Our drinks and food remained cold for a couple of days. The ice had melted but the water was very cold.

This cooler is fantastic! The zipper is a little tough to open but the ice lasts for so long in it.

Great cooler for boat or a weekend trip. Keeps items cold and the waterproof interior is great so you can use Ice instead of icepacks which take up space. Love that it is lighter than a hard cooler. Holds plenty of cans/bottles for 1-2 people. Only downfall is the zipper is pretty tight, need both hands to open/close, but this is not a concern as the tightness i am sure helps with cold retention.

I’ve only used it once so far. Put cold drinks in from the store and no ice and held temperature for about 3 hours.My only thing I don’t like so far is how tough the zipper is to open and close. Maybe once used more it’ll not be so tight.

Awesome cooler

EDIT (4/26/2025):I have been working with customer service on this issue and they have been great. After trying to send a replacement zipper without success, we have returned this cooler for a replacement due to the issue detailed below.I purchased this cooler at the end of November. Yes, I bought it here on Amazon, but it is sold through the Rtic store, was shipped in an Rtic box, and of course is Rtic.I have used this cooler less than 10 times since then, with each use holding less than the capacity of this cooler. I went to pack it today and the zipper completely broke off. (See attached photos).I went with this brand because it seemed like the reasonable version of Yeti; and I have a general tote bag (not cooler) that I love for the pool/beach. However , this experience has raised question in the comparable quality with their coolers. I would go as far to say this is a design flaw or manufacturing issue.It won’t let me return since I’m “out of my return window.” Needless to say, I’m not a happy customer.

5 Years after purchasing this RTIC 30 can Cooler and I have nothing but good things to say. It keeps my stuff cold and is durable. I usually put it in the passenger seat of my truck and it is easy to flip open the top and grab drinks/snacks, "Overbuilt not Overpriced" is FACT. Price may be higher than your average lunchbox but this won't let you down and will last you years of daily use. 5 years and going strong.

Exactly what I needed for baseball games, days out in the boat or fast trips. The zipper is tight but that’s how zippers are on soft coolers. I did a bunch of debating on which brand to get. I have used cups for all 3 top brands and have a hard coolers from Artic. Artic is pretty superior