

✨ Elevate your hair game with Brazilian Joia™ — where strength meets irresistible smoothness!
Brazilian Joia™ Strengthening + Smoothing Shampoo is a sulfate-free, color-safe formula designed for fine to medium hair. Powered by SOL Seal Technology™, Brazil Nut Oil, and Buriti Fruit, it repairs damage, fights frizz, and hydrates without weighing hair down. Infused with the iconic Cheirosa ’62 scent, this vegan and cruelty-free shampoo delivers salon-quality results while protecting your hair’s health and vibrancy.























| ASIN | B0BWKXCVNR |
| Best Sellers Rank | #22,739 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #679 in Hair Shampoo |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,504) |
| Department | Unisex |
| Item model number | SJ99220606 |
| Language | English, English, English, English, English |
| Manufacturer | Sol De Janeiro |
| Product Dimensions | 2.56 x 2.56 x 5.9 inches; 1 ounces |
| UPC | 810912033665 |
C**A
Amazing shampoo – highly recommend!
I’ve been using this shampoo for a while now and I absolutely love it. It leaves my hair feeling super soft, smooth, and really healthy-looking. One of my favorite things about it is the scent—it smells so fresh and clean, and it lingers just the right amount without being too strong. The texture is really thick and creamy, so you only need a small amount to get a good lather. That means the bottle lasts a long time, which is a big plus. Overall, this shampoo has made a big difference in the way my hair feels and looks. I definitely recommend it to anyone looking for a high-quality shampoo that delivers results!
J**E
Great shampoo
Bought this for my friends she said she loves the scent and cleanses well without dryness!!
M**M
UGGG😍😍
Such a beautiful smell! It’s a little travel size but I still haven’t run out and I’ve had it for 2 months now! And I don’t use it every shower obviously it wouldn’t last 2 months if so, BUTTTT u only have to use a little bit and it’s very soapy and bubbly with just a drop! It makes my hair sooooo soft and the smell lingers and my hair smells good for days! It doesn’t leave dandruff, it’s way better than my other shampoos I’ve ever used. Very effective it cleans your hair good! It last a long time and is so worth the buy! Just do ittttt
J**S
Smells great
Smells good and works good
D**Y
Smells Amazing but Just OK
I mostly buy the SOL DE JANEIRO Brazilian Joia Shampoo for the smell — it’s incredible and definitely the best part of the product. Otherwise, it works like any other regular shampoo. Not bad at all, just not special beyond the scent.
T**A
Amazing shampoo
Always a reliable favorite for my curly hair. Moisturizes really well.
J**P
The smell is heaven
Smells amazing!! Love it! 9/10 it does leave my hair a little greasy but it smells like a dream
J**L
Overpriced
Truly overpriced
M**Y
Absolutely love this shampoo! The smell is amazing!
F**K
Super😍
H**S
This shampoo is outstanding! It leaves hair soft, hydrated, and shiny without weighing it down. The lather is rich and the scent is delightful. It's a bit pricey, but worth it for the fantastic results. Highly recommended
D**A
The best hair shampoo in the wonderful world. I admire this attractive aromatic scent
M**Y
I love this whole line !!!!!!
Trustpilot
5 days ago
2 months ago