







💜 Elevate your bake game with a splash of purple perfection!
Sugarflair Purple Food Colouring Paste is a highly concentrated, versatile, and professional-grade food dye designed for cake decorators and baking enthusiasts. This 25g paste delivers vibrant pastel to bold purple shades without altering icing or fondant texture. Its long-lasting, cost-effective formula is allergen-friendly and suitable for various dietary needs, making it the go-to choice for flawless, eye-catching cake decorations.






























| ASIN | B00ITRBXKC |
| Age Range Description | 12 years and above |
| Best Sellers Rank | 1,816 in Grocery ( See Top 100 in Grocery ) 9 in Food Colouring |
| Brand | Sugarflair Colours |
| Caffeine content | caffeine free |
| Customer Reviews | 4.5 4.5 out of 5 stars (2,292) |
| Date First Available | 6 Mar. 2014 |
| Format | Paste |
| Item model number | A322 |
| Manufacturer | Sugarflair Colours |
| Manufacturer contact | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. |
| Product Dimensions | 3 x 3.1 x 5.3 cm; 30 g |
| Product Name | Purple Food Colouring Paste |
| Region Produced In | United Kingdom |
| Speciality | Nut Free, Gluten Free, Alcohol Free, GM Free, Kosher, Halal and is suitable for Vegetarians and Vegans. |
| Storage Instructions | Store in a cool dry place away from direct sunlight |
| Units | 25.0 Grams |
| Weight | 25 g |
B**A
Gorgeous Pastel Shade for Baking
I used this Bluebell food colouring paste for decorating cupcakes, and the colour turned out beautifully soft and pastel. Because it’s highly concentrated, I only needed a tiny amount to achieve the shade I wanted, which makes the jar last a long time. The texture blends smoothly into icing and fondant without changing the consistency, and the finish looks professional with a delicate, elegant touch. I love that it gives me control over the intensity — from the lightest hint of blue to a richer pastel tone. It’s perfect for themed cakes, baby showers, or any occasion where a gentle pop of colour makes all the difference
M**M
Baby pink colouring
This pink colouring is fabulous . Just a small amount needed . With a perfect result immediately I think it looked great for the buttercream on my daughter’s birthday cake
T**6
works well
Brown colour needed. Worked well.
A**2
Food colouring
Nice shade of pink. Mixed well into icing. Overall pleased with purchase
E**S
colour
lovely not used it looking forward to using thought it was value for money
M**N
Good quality
Very effective only need a small amount The consistency is a gel almost it’s very easy to use in buttercream and fondant icing No taste very good colour
C**J
Colour does not match
The colour does not match.
D**N
Great item
Excellent value, I've bought several of these to build the collection up, I found this brand to be very good quality it doesn't seem to need very much to colour the buttercream, I've tried others but these seem the best and so many variations of colours. I would recommend them.
S**A
Super
C**I
Just what I needed. The perfect color for my buttercream
T**E
It was very hard to mix into my cake batter
S**S
Accurate for most Caucasians, but I still mix in a bit darker color too.
J**L
Justo lo que necesitaba.
Trustpilot
2 weeks ago
1 month ago