Since 1995 Natures Brands Herbal Choice Mari line has been offering consumers the best natural toothpastes.This cinnamon toothpaste contains the powerful boost of the natural mineral calcium carbonate to gently polish teeth, cinnamon oil freshens breath while fighting bacteria and soothe irritated gums. Your mouth will feel fresh and tingly. The consistency in this natural toothpaste is between a tooth gel and a toothpaste. No fluoride is added as it is produced by filtering airborne industrial wastes and it is a deadly poison that should be avoided at all costs. It is known to cause Fluorosis, discoloration of the teeth. Does not contain the synthetic foaming agent known as SLS (sodium lauryl sulfate, sodium laureth sulfate, ammonium laureth sulfate and ammonium lauryl sulfate). Exposure to SLS has shown to cause diarrhea, skin damage, vision problems and many other ailments. No artificial sweetener is added, such as saccharin, as the FDA considers this ingredient to be unsafe and every label should warn consumers. This alternative toothpaste is made in the USA with organic and wild harvested ingredients. See all Herbal Choice Mari organic products on this organic certification link; http://www.naturesbrands.com/natures-brands-NOP-certified-organic-certificate.pdf
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