The Curious Marketer: Expeditions in Branding and Consumer Behaviour

It immediately created curiosity in my mind when I heard Harish Bhat talking about the book in a seminar. Ordered the book next day..And wow..It turned out to be great read.Great narration in simple launguage the book details out his experiences over last 35 years with people, events, books, food observed through a marketers lense.Best part is the storytelling method of writing with not more than 10 pages on a topic..It makes you crave for more till you finish subsequent episodes. A superb read indeed not only for marketers, students but for all those interested in human behavior

Good book.

The book is a marketing masterpiece. Reminds me so much of kotler. The language is very simple and gives us a marketers viewpoint on looking at things. A definitely must read for all marketing and branding enthusiasts .

The book offers interesting and india specific examples of marketing. It’s a practical and empirical guide for every marketeer to tread in the eclectic marketing circus of Indian consumer

A lot of examples we can learn from. Good insights.

Poor shallow content rather commentary, not suitable for professional marketing guy. Way below expectation . Bit of more structured approach can improve this

A must read for the budding marketers.This book closely analyses some iconic brands in Indian Market like Tata tea, tanishq . Rightly said , it's only the curiousity which can help any marketer remain relevant in this age of disruption.

Mr. Bhat opens a whole new world of possibilities for India's marketers and brand managers. To a curious reader, 'The Curious Marketer' introduces a thousand inspiring case studies of the future at once. It will sure get your creative juices flowing!