Nice'n Easy Crème Permanent Hair Dye, 4 Dark Brown, 230g

This starts by staining your skull in a horrible dark brown colour, then transfer to the towel and everything you touch. Your nails get stained if you touch your hair for weeks, so do bath towels. The old one is perfect, no transfer at all after the first wash, your skull is clean right after rinsing it and it’s a nicer colour as well, I just love it, just get rid of this it’s aimply an inferior product.

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So good, I brought it twice to dye me hair. Never once failed and I've got super sensitive hair too. Great product. Keeps the hair brown for like 6 to 8 weeks. Good enough for me

Good dye...nice jet black colour wpuld be to dark thought if your hair is not naturally black

Works well covers whole head

This hair dye provides excellent coverage, covering my greys really well. It’s very easy to use, and after colouring, your hair looks quite shiny. I like to mix in a bit of my usual hair conditioner with the dye, so my hair feels soft as well. My only complaint is that it's not really dark brown—your hair ends up looking almost black. Perhaps a lighter shade could be tried for a true dark brown. However, I do like how it looks in black, so I’m sticking with this colour.