Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

In a PM library, Teresa's CDH book should rank #2 on the most-wanted list (Marty Cagan's Inspired is #1). Given the vastly increasing set of resources and books in the PM space, this is indeed a bold statement but IMO, this is well deserved. As a PM practitioner, I'm grateful that such an important topic (product discovery!) has met such a brilliant, structured, and systematic mind in Teresa. The book is comprehensive on the topic, starting with history, then foundational principles, and delving into all the practical aspects of practice. Teresa’s clarity of thought gives her writing perfect nuance, and the content is never over-stated nor does she make any overly broad sweeping claims. What makes her advice in the book so powerful is that the book is built on years / decades of practice. She is not just a teacher, but a coach - who in real life helps product teams across industries / companies / company stages & sizes implement these principles daily. This makes her advice very practical and pragmatic - just what you need to start making wins in your workplace tomorrow, while over time winning converts to a better way of working. This is a book for the entire product team, especially the product trio i.e., the product manager, designer, and technical lead. I have already made improvements in the way we approach product discovery, and my team loves me for it! I also enjoyed the audio-book as well, which was narrated by Teresa herself. Did not skip a second, and re-listened to many sections. Great investment! To people like Teresa (& Marty), I have only 2 things to say: Thank you, and I wonder what you will write about next?

Teresa Torres delivers a practical, no-nonsense guide to continuous discovery that every product manager should read. She breaks down the process of customer discovery into simple, repeatable habits that drive better decision-making and product outcomes. The book is packed with actionable frameworks, real-world examples, and clear explanations that make it easy to implement. What sets this book apart is its focus on making discovery a continuous practice rather than a one-time research effort. If you want to build products that truly solve user problems, this book is invaluable. Highly recommended!

Bought this to improve my product management skills and build better user-centered habits. What I like • Easy to follow with clear, real-world examples • Focuses on mindset shifts, not just tools or processes • Teaches how to talk to users regularly without slowing down delivery What could be better • Some concepts get repetitive after the first few chapters • Could use more examples from non-tech industries Bottom line: A must-read for product managers wanting to build what users actually need. Perfect for PMs at startups or growth-stage teams, but look at Lean Product and Lean Analytics if you want more on metrics and experiments.

I highly recommend this book for anyone interested in realizing our own agency and how we can influence team dynamics in a product company. The book introduces many practical artifacts to help the team align and prioritize resources. One of these artifacts is the Opportunity Solution Tree (OST), which starts with business outcomes followed by opportunities based on user needs. It's important to note that there is a lot of content to learn how to go from outputs to outcomes. The book includes relevant diagrams to illustrate the framework, demonstrating one of the points Teresa makes throughout the book about the power of visualization for teamwork. Here are some of the concepts explained in the book: - Product trio (Product Manager, Designer, Software Engineer) - Experience Maps - Opportunity Solution Tree (OST) - Interview Snapshot and Story Maps Teresa recommends starting at an individual level first to avoid group thinking when creating experience maps. This is a great way to leverage diversity of thought. The best part is that Teresa not only recommends this approach at the beginning of collaboration but continuously as part of the discovery habits to keep take advantage of a diverse team. I think this is really important in order to create products that take into account many more scenarios and minorities that are usually overlooked. Another great point that I noticed in this book, is the addition of ethical assumptions in the types of assumptions to test. In the book, Teresa explains how to test these assumptions and includes examples. This subject can not be more relevant today when users are becoming more aware of privacy concerns and lack of transparency on the products we use every day. Lastly, each chapter of the book features an "anti-pattern" section where Teresa lays out problems you might run into when implementing her framework. As you can see, it's all about practice. However, Teresa makes an emphasis that is all about the right mindset.

Przesyłka dotarła bardzo szybko, ale niestety to w jakim stanie jest książka nie powinno mieć miejsca.

Very well written, with full clarity. Seems like she knows her readers well ;) Teresa practices what she preaches. True respect for her work and I’m sure I will learn more from her and her community going forward.

I'm a huge fan of Teresa Torres. I follow her blog posts and watched her lectures. But something was missing. A masterpiece to bring all her knowledge together in one place. A book. Here's what I've learned from this book: - Focus on the outcome, never on output. - Don't go blindly chasing solutions. Invest in the opportunity space. It pays off. - Understand the differences between problems and desires. If all human beings were completely rational, a bunch of businesses would never exist. - Don't go with WHETHER OR NOT decisions. There's always more to consider, always more to compare. Frame your problems correctly, that's the first step. - Mistakes are usually reversible. Experiment fast. Test your assumptions. - Some people don't even know what they want. Don't expect your customers to tell you what to do next. You need to uncover the hidden opportunities. - In interviews, help your customer to tell the actual behavior, not his idealistic version. Frame your questions appropriately. - Be careful when writing opportunities on the Opportunity Solution Tree. Always ask yourself: "is it you that wishes a customer would say that or did he really say it?". In doubt, interview again and again. - This may sound obvious, but it can easily pass unnoticed. Be aware of all restrictions. No matter how much an opportunity is important to the customer if you won't get buy-in within your company. Time is precious. Don't waste it going after the wrong bet. - And obviously, make doing discovery a habit.

Teresa does a really good job emphasizing the value of always remembering that we need to continously discover what our customers want and how to make that a part of our continous way of working. The book is consice, riddled with examples, and very enjoyable and easy to read. It deserves it's position on most recommendation lists. A good reminder for the scientifically inclinded Product Managers is the following quote: "Our goal as a product team is not to seek truth but to mitigate risk. We need to do just enough research to mitigate the risk that our companies cannot bear and no more"

The target audience of this book is the Product Trio ( Product Managers, Product Designers and Software leads) The book presents a solid framework to start, iterate and develop continuos product discovery habits. This is a invaluable guidance for product trios who are willing to integrate product discovery to their day to day life. The narrative is not only at theoretical level but also lists down actionable techniques and approaches to integrate it into practice. Teresa advocates since years the "Opportunity Solution Tree" as a visual aid to structure product discovery process. This tree starts with the outcome -not output-. Opportunities (customer needs, pain points and desires), potential solutions to those opportunities and underlying assumptions for those solutions are other essential elements of the tree. All in all, this is a must-read book for the product folks who appreciate the benefit of product discovery and don't know how to start or what to do when. I highly recommend this book ! My significant takeaways from the book: - Discovery is a continuos process, it is hand in hand with delivery and evolves constantly over time. - She thinks developing a weekly habit of customers interviews is a keystone habit for continues discovery. - In order to make continuos interviewing sustainable, we need to automate the recruiting process. - The right way of asking question at interviews is to go after a recent story of the customers. Instead of asking "Tell me about the last time you watched Netflix, you should ask " Tell me about your story when you watched Netflix last week." - Test assumptions but not ideas, it takes much less time, - We are often overconfident about the success of our ideas because of two cognitive biases, be prepared to be wrong! 1) Confirmation bias: We are more likely to seek out confirming evidence than we seek out disconfirming evidence 2) Escalation of commitment: The more we invest in an idea, the more committed we become to that idea. - The fruit of discovery work is often the time we save when we decide not to build something.