Keratin Permanent Hair Dye Cream, 6.0 Delicate Praline, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

I couldnt be happier. Exact match to not only the color shown on the box , but also to my natural hair color . Silky and shiny for the first time after coloring it in a year . I have been using the Igora product line including permanent, absolute, and vibranceas well as trying different levels of developer. I kept thinking I had picked the wrong color- always dry after ranging from too dark, to orange rather than auburn which apparently is “copper” . Even worse what was supposed to be the golden or highlights or red - always would end up ONLY on the top of my head where regrowth was , not covering the grey I was dying it for in the first place , and no matter how perfectly applied with both technique and time left on would only leave the rest if my hair dry and a drastically different color then the top of my head . My instinct was to try this over and over again, and yet the Reviews would always lead me back to another try . This is absolutely the only color I will be using from now on . Forget about the hundreds of dollars I spent on all of the separate products within the same line not to mention a large price difference for each individual product versus this fantastic all in one. The directions here are clear, concise with no questions left un answered. Down to rinsing it with water and using their conditioner rather than washing it after dying. I can’t believe how soft,shiny and lovely This color is . Not to mention it’s name is actually appropriate to the color as well as the picture. Its not too dark , doesn’t call it blonde when it’s brown and doesn’t call it brown when it’s black . It is miraculously back to my original medium brown color and somehow even has my natural highlights I always loved that glisten in the sun. Basically it feels like I never dyed my hair, which is exactly what I wanted , it covered the gray impeccably. There’s not one grey hair in sight for the first time in so long even after dying it fresh over and over again. Its by the same brand as all the other products I had to get because of it being marketed as “the best” , but blows them away in every aspect important to anyone coloring only because of grey and with the frequency necessary to be done at home vs the salon . Dont hesitate brunette beauties- get this!

Wonderful product for dying your hair! Lasted about two months and it was easy to use and quick. Made my hair nice and shiny, smooth and soft. The color also was perfect match for my natural hair. It’s not cheap but worth every penny

Easy to apply, non drying color lasts for months. I have been using this brand for two years now and is the only one I will buy going forward. I love the way my hair responds to the color and it covers gray easily. I recommend this brand.

Previously went to the salon for my hair coloring, but decided to color on my own and go back to dark hair color. My original hair color is maybe a level 3-4 dark brown, chest length, and straight-ish. I purchased 3 boxes of the Intense Cocoa color and used 2 boxes to do an all-over color. Photo is a just colored and blow-dried hair. Color turned out a chocolately color, so definitely will need time to adjust to the dark hair, but I think its great for this fall, winter season. The dye covered my gray hairs which where scattered throughout my head with patches on the temples. I did dye my roots/grays first, so it sat for like an hour, as I tried to color the rest of my hair after and as fast as I could. Since I had bleached, light brown color on my hair length, the color came out a little lighter, which I think is totally fine since it adds some dimension. The thing I didnt enjoy was that the smell is super strong, so be sure to color in an area where there is a fan or open circulation. Also, color stained my laundry sink as well as my ears, and wrists. Fortunately nothing else stained since I covered the area where I dyed with towels or plastic. I also slathered thin layer of vaseline on my forehead, ears, neck prior, so perhaps it wasnt enough. Hope the color will hold up for awhile. Luckily, I got the 3rd box of color to keep on hand and will just use half to touch up roots when the time comes. And compared to the salon, my hair doesnt feel as soft despite using the provided serum, but I ain’t complaining. $20 bucks for full color refresh saved me $500+ so glad it turned out well!

The perfect hair color. I absolutely love the color it is very rich and bright and just the right - not too dark chocolate brown I was looking for. My hair feels stronger, shinier and healthier than before I used the color. Love it. It did not fully cover my lightest greys I have in the front but I think that was just because I afmittedly didn't leave it on long enough there. I have had issues with other hair color brands in the past leaving a light ring around the roots for over developing too long but that was not an issue at all here. I will leave it on my roots a bit longer next time but I will definitely be reordering.

This particular color isn't as red as I was worried about. It's very natural looking and covered the gray very well. I used to use the cinnamon brown and that was much redder.

This is the best box dye that I’ve ever used. Not only is the color picture accurate, but the dye and conditioner left my hair softer and silkier after using it. I used the colors 4.6 and 4.0 to get this beautiful deep chocolate color to my hair. My hair was at a level 9 blonde in the middle to ends and an 8 more near the roots with my roots grown out. I did not use any red filler before applying the brown dye because my hair already had a ginger tone left in it and the 4.6 was red based. I mixed the two dyes evenly in a bowl and applied it to my whole head and roots (except for my blonde skunk stripe). It turned out beautifully. I highly recommend this dye!!! Before and after in different lighting.

This is only getting stats because the precolor serum smells fantastic and it really left my hair feeling silky after I washed. The gray coverage is not great, I left the dye on a little more than the recommended 30 minutes and I made sure I had everything well coated and still have a ton of grays visible, mind you I dont have a lot of hair and my hair is thin/fine so there should have been more coverage.