Parachute is premium edible grade coconut oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of purity. In fact over a time it has become the gold standard for purity. While the positioning of Parachute has always been on purity, the communication has evolved over time to appeal to different consumer sets. Parachute has thus ensured that it enjoys tremendous equity and trust with every passing generation.
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