Bison Coolers Soft Sided Insulated Cooler Bag | Softpak Series | Made in The USA

Working for the largest ground delivery company in the world, I have a lot of hands on experience with various high priced soft coolers and other related products. I am so far very satisfied with this product. It is simple, well built and does the job. Cooling efficiency is just slightly below par with Yeti but more than adequate for a day at work. This bag has a zipper. I'm not going to complain about it because I have yet to have issues, but zippers on these soft coolers are ALWAYS the issue. This zipper in particular seems rather "skimpy" in size for what it is responsible for. There were no directions for zipper care like with other soft coolers so I have been proactively lubing the zipper with leftover zipper lube from previous bags. Pros: The bag has two different configurations that affect its portability and capacity. The two snap latches allow the sides to fold down for a cube. Otherwise it sits as the traditional soft cooler shape that resembles a purse. Its made in the U.S.A. which is always a plus. It has molle hookups on one side for extra gear if need be. Constructive Criticism: The shoulder strap is too narrow and needs a thicker cushion sleeve. Loaded for max weight latter this summer, the OE strap would certainly dig into your shoulder. I simply swapped it out with a competitor's from an old bag. I will update my review as I utilize the bag more and more going into summer.

Great sleek design. Better than I hoped it’d be. Holds a lot of volume and not overly big. Taller than wide so when I walk with it, I am able to walk and hold like a normal bag, keeping the weight next to me and not having to cock out my arm or tip my body to counteract the heavy bag. Keeps ice frozen for long periods and doesn’t sweat. The drinks I had in it were as cold as the ice. Sturdy design so even though it is heavy with drinks and ice, no worries about ripping. I wondered about the design since it’s not a hard body, but that makes it better I think for what this is intended. Would be happy to use for my family of 4 for a full day out without worry. Also the zipper is tight but not hard to open. It’s as it needs to be.

Pretty easy to carry around. At this size, it doesn't feel like you're carrying around a cooler, just feels like a bag. Inscompicouous enough that my Uber driver didn't suspect the possibility that we might spill ice water in his car; but there was no spillage like you might get with a cheap cooler. My gf loved how soft it feels. Not sure why that's important, but it's important to her, so it's important to me. Personally, I really like the blue/green color, it says 'classy outdoor drinking going on over here.' Extra pockets are quite useful. Can't comment too much on durability, but it felt very sturdy and handled our drinks and ice like a champ. Only con is that I was hoping a smaller cooler would stop me from getting too inebriated, but that was not the case. Also, these other folks joined our little picnic party and started hating on our music and wanted us to play Kanye.. that was annoying, but I guess it's not the coolers fault just the world we live in.

Best cooler I ever purchased. Use it for travel between Texas & Georgia which is about 15 hour trip by car. Enough room for remaining refrigerator items (carton of milk/fruit/vegies/cheese/coffee creamer/etc), lunch & few beverage cans. The ice packs used are thin gel type & they never got soft even when cooler was not pre-cooled 24 hours in advance. Everything maintained proper temp. Easy to carry & pack. Met my needs. Highly recommend this cooler for an all around travel cooler. Easy to wipe clean. Side clips are a nice feature as is the bottle opener. Like the shoulder strap. Not too heavy to carry. Doesn't take up a lot of room. Love the product & made in USA. Will purchase a larger cooler & lunch size in the future. Best soft sided cooler. Reasonably priced. Great value for the price.

It's great for keeping keeping drinks ice cold for twenty four hours.