L'Oreal ParisSuperior Preference Fade-Defying + Shine Permanent Hair Color, 7 Dark Blonde, Pack of 1, Hair Dye

I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny.The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look.If you want a reliable hair dye that keeps your color glowing, I highly recommend this one!

I have been using this product for years and I appreciate the good price I get on Amazon. I am always happy with the color and I love the conditioner that comes with it. I wish they would sell the conditioner alone.

I love this color! It came out exactly as expected, looks vibrant and shiny, and the fade-resistant formula really keeps it looking fresh for weeks.

Easy to mix together and the conditioner it comes with is nice to use after the dying process. I have my hair past my shoulders it’s curly. So I usually use a lot. So I thought. I put together two boxes and really only used one.The instructions told you to do your roots first, wait then apply to your ends. That’s different from my years of box hair color. Worked so well. My previous service of Beyelage and grays were all covered up and evenly matched. It did come out darker than I expected, still looks nice. I just wanted it a couple of shades lighter.I would go a shade lighter if I did it again. I think that’s just preference though. Worth the buy

This is a great color selection. Pretty blonde but not too intense. Very easy to apply and no foul odor. Also after rinsing and applying the conditioning treatment, it leaves your hair with a very pleasant scent. There is no remaining chemical odor left behind.

This has been my color for the last several years. I really like this brand because it does not dry out and damage my hair. The conditioner that you get with it is really soft and leaves your hair shiny. The color stays until it is time for the next application. It comes with everything that you need including everything to make application really easy. Find it true to color.. great product and I will keep buying it

This is actually a Very Beautiful Blonde Shade. It is not too yellow but for me, my orange highlights came out. The blend looked nice, but I did want to stay away from the orange highlights. I didn't want to go to Extra Light Ash Blonde LB01 because in the Cream Excellence line made my hair have a grayish hue. Not bad, but made my hair look dull. I would rather have had the LB02 look than a dull look. I decided to try the LB01 in the Preference line, so I will have to see how that one compares to the Cream Excellence line. If that doesn't work for me, I will either go back to LB02 or go Ash Blonde 9.5 which I know will be darker for my hair, but still blonde and take away the grayish hue because it is darker and same goes for the orange hue in 02. All of Loreal Colors are nice, but due to our own hair and highlights, you won't always get the color you want, so bottom line is you need to experiment and you will likely end up having to trim your hair some due to the ends taking the heat quite literally. I love this color, I just wish my orange highlights would have behaved and didn't. So trying Preference LB01 Extra light ash blonde and see if the grayish hue is less and if not just give in and do 9.5 Ash Blonde in the Preference Line which will be darker, but should resolve my orange issue or too much gray issue because is is darker. I have experimented quite a lot during the pandemic and think I have things figured out. You could always bleach to strip the color and then color, but too me that is too hard on your hair. I have baby fine hair. Preference does have dimension to the color which I really like, the cream excellent didn't have that dimension. So practice makes perfect for you and it sure beats paying a lot at the salon. Cutting and trimming, get yourself a good set of shears and check out videos on You Tube, don't be afraid to try coloring or cutting because that is how you learn and your hair will always grow back. Tip on that, Use the Vitamin Hair, Skin and Nails by either Naturello or Vitafusion. Vitafusion is a gummy, really tasty, not expensive and I have really noticed how great it helps my hair grow and repair itself being baby fine which in itself is tough but these vitamins really nip the right ingredients in them for hair growth. I also noticed my nails growing like crazy, my skin has always been nice, but my hair would never grow and my nails would bend over backwards even using Sally's hard as nails, so try that as well so you can keep your hair healthy as you experiment. You will be glad you did when you save money not going to the salon. Get your own cute little cap, and tools, make it fun and don't worry. This pandemic I have read has been hard on our hair due to stress and many have reported hair falling out. So if your going to loose hair, let it be you experimenting, not this miserable virus.

Great value for the money, but these are still harsh chemicals. I don't recommend using box hair dye often at all, just in case of emergencies.It will come with the applicator, the activator, and the conditioner. It's very easy to mix, and use. But again it does have a strong ammonia smell.Follow the directions, and use your judgment as to how long you'll leave this on. Out of all the box hair dyes, I would have to say this is probably one of my favorites, but it is still in a box. This is not a quality salon products, so remember that.