

💤 Snuggle Up, Stress Down: The Ultimate Puppy Peacekeeper
The Original Snuggle Puppy Heartbeat Stuffed Dog Toy is a scientifically designed anxiety relief and comfort aid for puppies and young dogs. Featuring a real-feel heartbeat pulse and a removable heat pack, it mimics the presence of a mother and littermates to reduce stress, separation anxiety, and noise fears. Made from hypoallergenic, machine-washable materials, it offers durable, long-lasting comfort. Trusted by over 2 million pets since 1997, this toy is an essential behavioral training tool that promotes faster, fear-free sleep and emotional well-being for your furry family member.
















| ASIN | B0722XGRMB |
| Allergen Information | Nut Free |
| Batteries | 2 AA batteries required. (included) |
| Batteries Included | Yes |
| Batteries required | Yes |
| Best Sellers Rank | 1,688 in Pet Supplies ( See Top 100 in Pet Supplies ) 12 in Plush Toys for Dogs |
| Breed Recommendation | All Breeds including Golden Retrievers, French Bulldogs, Labrador Retriever, German Shepherd, Doodle. |
| Colour | Biscuit |
| Customer Reviews | 4.2 4.2 out of 5 stars (62,105) |
| Date First Available | 25 Aug. 2017 |
| Item Form | other |
| Item Weight | 340 g |
| Item model number | SP112 |
| Number of Items | 1 |
| Pet Life Stage | Puppies and young adult small breed dogs |
| Pet Type | Dog |
| Product Dimensions | 30.48 x 15.24 x 7.62 cm; 340.19 g |
| Quantity | 1 |
| Size | Small |
| Special features | Stuffed |
| Specific Uses | Behaviour |
A**E
Better Than 'Cry It Out': A Compassionate, Science-Based Tool and a faster route to Peaceful Sleep
The first night home is usually a chorus of whimpers, but with our latest puppy, the silence was almost absolute. All I could hear was a soft, rhythmic thump-thump-thump—a barely audible but palpably reassuring heartbeat that turned her crate from a lonely space into a safe haven ✨. I purchased the Snuggle Puppy Original Heartbeat Toy for a toy breed puppy transitioning to our home. Welcoming a new family member is so much easier when everyone sleeps well! 💤 I am firmly against the "cry it out" method; it elevates cortisol levels and creates intense stress and hopelessness. Instead, I believe in compassionate, fear-free training. By placing a small crate in our bedroom and using this puppy sleep aid, our puppy didn't cry or whine once. In fact, this was a much quicker route to a full night's sleep than "cry it out" could ever be 😴. I am pleased to say this puppy has since grown into an empathic, confident, and independent adult dog 🐕🦺. ✅ The Pros: • Faster results through comfort: Providing cuddles, familiar scents, and soothing sounds settles a puppy far more effectively than forced isolation. My puppy engaged with this toy immediately like a littermate, snuggling it in her pen for security 🧸. It was my pre-emptive strike against separation anxiety, and it worked! • Ideal for toy breeds: Being a toy breed, the Snuggle Puppy was actually bigger than she was initially! This seemed to provide even more comfort, as it felt like a large, warm sibling she could completely tuck herself against 🐶. • Stress reduction: The "real-feel" pulsing heartbeat mimics the sensation of sleeping in a pack, naturally lowering stress and preventing the panic of a new environment 💓. • Quality & build: The plush is incredibly soft, almost like a high-quality fleece. The secure, low-profile velcro compartment is well-hidden and, crucially, does not snag on bedding or blankets, which is a common issue with cheaper dog heartbeat toys. • Customisable Comfort: A herbal pouch could be placed in the heartbeat/heating pack compartment to further soothe the senses 🌿🌼🪻. • Easy Maintenance: Once you remove the internal components, the plush is fully machine washable—essential for any puppy product. ⚠️ The Critical "Heads-Up" (Important for some dogs!): • Know Your Puppy's Style: While my toy breed pup used this as a bed-mate 🐾, I had a previous puppy who ripped his Snuggle Puppy apart in minutes. If you have a "shredder," you must supervise them closely. It's a behavioural aid and a comfort item, not an indestructible chew toy 🚫. • Battery & Heat Pack Logistics: I used standard alkaline AAA batteries, and on the 8-hour setting, they lasted about two weeks. I'd highly recommend rechargeable AAA batteries for ongoing use. It comes with one disposable heat pack; for long-term use, consider a reusable pet heating pad. • Subtle Pulse: In a quiet bedroom, you can hear a faint rhythmic "thump" 💓. It is actually quite soothing for humans too, but worth noting if you are an incredibly light sleeper. ✨ Tip for Success To maximise the calming effect, rub the plush against your own skin or wrap it in a T-shirt you've worn 👕. Combining your scent with the heartbeat adds comforting pheromones to create a powerful sense of security that prevents distress before it starts. 🏆 Final Verdict The Snuggle Puppy Original Heartbeat Toy is an invaluable tool for any owner committed to positive, fear-free puppy raising in 2025. It bridges the gap between the mother dog and a new home perfectly. It is a worthwhile investment in your puppy’s emotional well-being and your own peace of mind!
S**M
Brilliant item!
Our puppy absolutely loves his Snuggle Puppy. He rests his head on it and goes off to sleep. It's in our puppy's bed all night and we don't hear a sound from him. It has definitely done what it says! The Snuggle Puppy looks cute, is a decent size, easy to use and seems durable. Great value for money in my opinion!
R**.
The heart should last longer than 1 night…
The pup itself is very well built and soft and sturdy at the same time, but the heart gave up after 1 night..!
M**M
Amazing purchase, worth every penny and more for puppies to feel comforted!
I 100% credit this purchase with helping my puppy to settle and sleep overnight in his crate alone. I was mocked for buying this and told my dog would chew it ir a waste of money - absolutely not and worth every penny and more! I truly believe that he believes its another dog e.g. his mum. He slept soundly with the heartbeat and warmth, cuddled into it. He's loved his crate ever since and goes to bed with ease. Annoying that the heat pads are expensive, I advise buying an extra pack but then phasing them out. Keep the heartbeat though and replace the batteries. My 3 month old puppy is sooo protective of this dog.....has never chewed it except playfully..... and treats it differently to anything else - it's very weird but amazing!
H**E
Not worth £35
Dog was lovely and soft good size only down side was the heartbeat was odd my dog didn’t like it pounded to hard, the heat pad was quite warm/hot but it’s only one use as it states but lasted a long time at least 24 hours but that’s it then, returned because my puppy didn’t take to it and it was expensive for what it was in my opinion
J**S
So robust it’s unbelievable
Not used as intended though, originally bought it to give our new puppy some comfort but he adjusted to our home so well and he didn’t need comforting. However, it IS his the most favourite toy. And we play tug of war with this, you wouldn’t believe how much pulling with his sharp puppy teeth it went through. Our puppy is now 6 months old, and other soft toys are torn to pieces - we bought several from John Lewis - but this one is still intact!!! When we play tug of war, he bites on the toy’s tail, ears, all the usual vulnerable parts yet no single stitch has come off yet. I am so impressed with the quality of this toy.
N**E
Fire hazard!!!
Extremely dangerous!! I used this alone with the heart beat for the first few days and it was great but then today I have gone to use the heat pack, following the instructions exactly and about 15 min later I heard a pop and the heartbeat has melted and is very hot and continuing to get hotter.
C**R
Love at first try ♥️‼️
Amazing best ever buy so soothing for my new dashound puppy he loves it very much ♥️
P**S
J'avais compris que cette peluche était fortement recommandée pour les chiots afin de réduire leur anxiété de séparation. A tester sur le moyen terme. En attendant, la peluche est très douce. Elle est fournie avec le cœur (pile incluse) qui reproduit le battement de cœur et un heat pack initial pour la chaleur. Bonne qualité de la peluche et l'intérieur me paraît sûr mais protéger le chiot une fois pelotonné contre elle. Vraiment charmant!
C**S
A los perritos les gusta mucho .lo encuentran muy amigable.
K**様
お留守番が長いので寂しくないようにと買いましたが、普通のぬいぐるみと同じく噛んで振り回してで、落ち着くような効果は全くありませんでした…。残念です。 あと、ヒートパックはただのカイロで一回使い捨てです。
M**G
Before adopting my 12 week old puppy, I saw the reviews on this product. I wanted to give it a try since this will be the first time she’s away from her siblings. She’s been separated from her mama for a couple weeks before adopting her due to health issues with the mama. We started crate training from day, one, and the first night I put her in the crate with her stuffed animal puppy. She cried for about a half hour, and went to sleep for the rest of the night. A week has passed since, and she is doing great with the crate. Last time I had a puppy, 15 years ago, it took him about a week before he calmed down in the crate. I set this in the advanced setting so as soon as it is touched, the heartbeat will start. So far so good, the stuffed animal is very durable, and she sleeps right with it. Definitely worth the money I spent on it.
D**G
Cumple su propósito perfecto! Desde el primer día lo tiene. Jugaron con el peluche sus papás y hermanitas y en casa ya lo tiene para dormir. Aún después de 5 días duerme con el, lo olfatea y lame de vez en cuando. Lo recomiendo. No lloró en la noches. Adjunto foto de su primera siesta en casa el día que la trajimos la metió debajo del sofá
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