Keratin Color Permanent Hair Color Cream, 4.3 Red Velvet Brown

My favorite box dye. Color is on point. Easy to use. Last a good while. This is like my 10th time, definitely my go to.

I've never been too loyal to a hair color brand. It seems like most places I shop don't always carry the same colors by the same brands, so I've learned to find whatever is closest to what I want. I tried this one a few times and really liked it. I was excited to see it on Subscribe and Save so I don't have to worry about finding it in my stores. It's very easy to apply, gives good coverage, smells nice during the whole process, and lasts a long time. It also covers all my gray beautifully.

This is a good color. If this is the color you want this is a good one

Product does not damage hair and color fades less than other brands, even in the red tones..

This is by far the best hair color I have ever used! Better than eSalon, Loreal, Nutrisse, etc. I've tried them all. My hair stays in excellent condition and I do get compliments from time to time on the color. I won't buy any other brand even when they are on sale and Schwarzkopf is not.

This is such a beautiful color I wanted to stick with it but for some reason it went up in the price :(

I really hope that this really isn’t being discontinued— the description says it has not been, but it disappeared from stores months ago, and now has been pulled from subscribe and save, leaving only the rip off sellers asking $25+ for an $8 box of hair color. He would never admit this, but as men’s hair color brands completely ignore all shades of Red, I convinced him to try “real” hair color, and this is the one that was a perfect match for his natural hair color — which, as happens, was starting to give away his true age a way. We’ve been buying it every other month for 5+ years…. I really hope they decide not to kill it. It’s no fun searching for a new hair color when you already had the perfect one.

I'm a red head with super sensitive skin. Hair dyes most often than not give me burns, this one doesn't. I'm fifty and used to dye my hair my natural color but found that going a shade darker not only covered 100% of the grey but took off some years.

Good one

5 stars, b/c the product came faster than i expected. It was the correct color and delivery was quick. What more can I ask for? Application of hair colour was good, results as promised on the box. Very happy with the results.

This formula is easy to work with. Color is terrific. But, most of all the color lasts a long time.

Fades really fast