










☕ Elevate your roots, anywhere, anytime — coffee brown perfection in a powder!
Water Works Hair Color Powder in Coffee Brown offers a permanent, customizable hair dye solution that works on all hair types. This ammonia- and peroxide-free formula delivers salon-quality root touch-ups and full coverage with minimal mess. Its compact 3-pack design is perfect for travel, making it easy to maintain vibrant, healthy-looking hair without costly salon visits.









| ASIN | B07VZPD82H |
| Best Sellers Rank | #53,855 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #455 in Hair Color |
| Customer Reviews | 4.3 4.3 out of 5 stars (524) |
| Item model number | 70928 |
| Manufacturer | American International Industries |
| Package Dimensions | 5.55 x 5.47 x 2.09 inches; 2.4 ounces |
J**B
Used for years, love it! Great for travel too.
I’ve been using this stuff for years and I love it! I was a Robert Craig hair color user for a long time, and when that was no longer available I had to find something else. This works. I might even like this better. It is not the same as drugstore or salon products, so you can’t expect the same consistency in the mix - this is more watery when mixed because, as the label says, you mix it with WATER. You have to shake it VERY well. I LOVE that this stuff has absolutely no smell and I can throw a couple packets of this and my hair color bottle in my carryon to touch up my hair anywhere I travel. The packets are so small they take up practically no space in my bag. As dry powder it doesn’t affect the liquid limit for airline carryons. How I use it: every 2-3 months I get my highlights touched up and I bring 3 boxes of this with me for the color. (I have butt length hair and a lot of it.) My hair guy is fine with this. He does my usual highlights then colors my hair with this. It works great. I get the same color results I would get with salon color products. The color has to sit on the hair 45 minutes to fully set and cover greys. In between salon visits, I basically use a packet of this as a toner in the shower every 2-3 weeks to refresh my color and cover my grey roots. It works. I just mix it up, wet my hair, apply mainly to my roots and then down the length in the shower, and let it sit while I shave. Rinse, shampoo and condition as normal. This keeps my color looking good while letting me go longer between salon colors. I use the red and it will stain fabric, so avoid getting it on any fabric. I have a white fabric shower curtain liner and I just wash that with bleach to remove my hair color stains. This is not extra work because I would wash the shower liner regularly anyway. Overall I like using this product better than any ”normal” hair color I ever used, and I used a lot of them before I switched to powered hair colors. I hated the horrid smell of “normal” hair dye and it regularly gave me headaches. Plus my hair feels nicer with this than it ever did with “normal” hair dyes. This is not damaging to the hair. I hope they never stop making this stuff and never change it!!! I will seriously use it forever if I can get it!
A**Z
Perfect Hair Color
These do the job and are so easy. Just like it says. Add water and mix it up and your good to go.
L**T
Is good a product
I bought it for my mom and she was able to cover her gray hair very well. I recommend it.
A**R
Water works hair
Good item
J**N
Good for fragrance sensitivity
This is good if you must have fragrance free hair dye. I searched and searched. This was the only one I could find without fragrance. I used this brand for a few years due to sever fragrance induced headaches and this did not trigger a headache. The color is kind of watery and makes a mess when applying with a brush. It splatters around a lot, and the color is not moisturizing at all. I had a surgery that helped with my headaches and I'm back to using a drugstore demi-permanent color. Oh my gosh how my hair has improved with the drugstore formula! Bottom line this will do the job if needed but others are better for color, coverage, softness, longevity, ease of use, hair texture, and overall results. I appreciate that this is available, and I wish there were more varieties and options for hair color without the added fragrance.
S**R
VERY MESSY TO USE
I Do Not Recommend this product. It still leaves you feeling itchy when used. It is a mess trying to use this hair dye. You have to use a whole packet if you want to mix the dye. I tried to use small amounts but you cannot get it mixed right. I have tried this 4 times and have not liked the results. It is a real mess when applying to your hair, and no matter what it never covers all the grey. Brushing in or even rubbing in, it does not give you complete coverage. Ease of use terrible. Mixing not sure what the little measuring cup is for, you have to provide your own mixing dish and plan on throwing it away. Make sure you have an old shirt, old towel, and gloves. I would Not buy this again.
D**3
Easy to use!
I love this product, it’s gentle on my hair and covers my grey with ease!
M**Z
color is okay just wish there would offer different lighter colors
okay to use , easy to do on hair, just not permanent for weeks but does color
R**T
Be careful if you have any allergies to hair dyes. Do a patch test and leave it for at least 48 hours, as it didn’t have a reaction after 24 hours and had a severe reaction after about 36 hours.
Trustpilot
2 weeks ago
1 week ago