SEO Fundamentals: An Introductory Course to the World of Search Engine Optimization (The SEO University)

As an internet marketing professional, I’ve read a lot of books on this topic and they all promise so much. This doesn’t promise you that you’re going to get rich, and it doesn’t use anything clever to try and sell you. Instead, it’s giving you a full course on the introduction to SEO. I haven’t seen a book quite as good as this one in a while. There’s no bells and whistles here, it’s the straight dope on search engine optimization.SEO Fundamentals is well written, separated into distinct chapters and talks straight through the process. There’s nothing here that is left unturned in teaching you how to implement certain aspects of the optimization process. The explanations are sound, the method is true, and I can testify as an expert that this is a solid book to learn from.Too many books miss the mark, Adams obviously has read them, because he’s crafted the opposite. It’s a good solution for those that are trying to start their internet marketing solutions right. Without SEO you are not going to make a splash, so check this out and do things the right way. I liked it, and feel that this is a solid introduction to the form.

SEO is definitely still uncharted territory for those of us who still live in the real world. The truth is though that there is so much untapped potential and customers that we have to reach online. SEO is the way to reach them, and this book is the way for you to learn how. Reading it gave me so much insight and direction into the concept. It's all about ranking on Google and other search engines. I love how current this book is. As young as underdeveloped as SEO is, this book is already more knowledge-filled than your typical intro book.Reading SEO Fundamentals: An Introductory Course to the World of Search Engine Optimization (The SEO University)will have you right at the top of your online presence game, reaching more people than ever before, and be on the cutting edge of what the next moves in this world are! The author, R.L. Adams is a clear expert, who shares his knowledge generously and plainly!

I purchased SEO Fundamentals to learn how to push my website www.ChristmasWeb.com to the top of Google Search. Mr. Adams did a good job of teaching me the fundamentals of what Google and the other search engines are looking for in a website 1. Trust, 2. Authority and 3. Current and Relevant Content. I became so confident that I could achieve my goal that I started a blog (www.grinkmeyer.com) to conical my journey to the to top of Google Search. Within a week I purchased his second book SEO Strategies & Tactics. Although Adams is repetitive in his writing and I feel the book could have been complete in half the pages, I view it as a textbook on SEO.

I'm an Internet marketer myself and therefore, will always be on the look out for new information that will increase traffic, profits and conversions. I have to say that the information contained in this book is pretty comprehensive and quite solid. What I got most value from the most was the part on utilizing Google's suite of optimization tools.Will refer back to this book every now and then. Good!

Excellent book that teaches you the fundamentals as well as the best practices. Simplicity and complexity makes this reading material a super learning guide to SEO. This book is amazing. It contains very detailed information on exactly how search works and how you can optimize your site to make search work for you. If you want a complete book to learn SEO, this is a good one. If there's one comprehensive SEO book you get, make sure it's this one.

Bravo to Mr. Adams for writing a clear and concise primer on SEO. I actually was able to follow all the twists and turns of the SEO labyrinth that I have been trying to grok for a year now. I finally get it! This book doesn't have all the answers but it's not meant to. It is wonderful for mapping out the direction you need to go in to get the rest of the answers.

This is a self-published book. The wording is not refined, full of repeated statements of "we'll get to that later". The information within seems good, but the writing is horrible. Both books could have easily been put within a single book of the same thin dimensions.

Good overview of entry level SEO. A little repetitive though. It's also focused a bit towards blog sites, but I still found it well worth the read.