Complete Guide to B2B Marketing, The: New Tactics, Tools, and Techniques to Compete in the Digital Economy 1st Edition

The Complete Guide to B2B Marketing does a very impressive job of providing us with the latest tools and tactics to excel in all areas of B2B marketing from having the right messaging to demand generation. Being a marketer myself I was impressed with the amount of valuable information contained within this book. Lots of actionable advice that I found very helpful. I highly recommend it!

Great book for fundamental concepts / tactics of B2B Marketing. Wish the book were longer.

HEavy to read

After reading the synopsis of this book and the author's background, I was looking forward to reading it. I am a passionate marketer in the B2B space and enjoy staying current with the world of marketing not because I should, but because I find marketing in today's world very interesting. So important to for any successful marketer to stay on top of marketing today!!Just one chapter into the book, I knew I made a great decision in purchasing Kim Ann's book. It was current, thorough and very applicable to my daily work life. I also enjoyed the tone and Kim Ann's writing style...not stuffy, stiff or boring. I have been in B2B marketing for almost 15 years and I picked-up so much from this book. I would recommend any B2B marketing professional, at any level, to pick-up this insightful book. Should the author write another marketing book, I would be very interested in purchasing it.

Only for absolute beginners in marketing. Not too many useful/new information if you are already into B2B marketing.