









✨ Unlock your best blonde yet — because your hair deserves the spotlight!
WELLA COLORCHARM Permanent Liquid Hair Toners deliver professional-grade brass neutralization with up to 90% less hair breakage. Available in 12 vibrant warm, cool, and pastel shades, this vegan and paraben-free formula ensures long-lasting, fade-resistant blonde tones that keep your hair healthy and salon-fresh from the comfort of home.









































| Customer Reviews | 4.6 out of 5 stars 22,614 Reviews |
S**S
Beautiful color. Top notch.
Good color. Color is a tricky thing to do on your own. Be careful, do your research or you'll end up having to go pay a professional more money to fix it! I did ok with this because I researched it a bit first.
K**N
Great product will buy it again
It works wonders for my wife’s hair. She loves it has for about 20 years and she still looks great with or without it thank you
K**N
Beautiful, Cool, Silvery Tint
Excellent color. Blends beautifully. Takes out the subtle yellowish tinge to white hair. Left on 10 minutes and the color is an icy white. Hair is soft. I love this color. It will not work and make your hair white/pale silver unless you are a pale blonde with slight yellow tint or pure white. If you have orange tones it will not make your hair white or pale silver.
U**L
My 1st time toning and it was so simple!
I finally went from decades of box color brown (#5) to embracing the gray. A few months ago my hairdresser took my professionally highlighted hair (which was my in-between step from brown to gray), and went a very nice slightly warm gray. As it goes, the toner she’d used faded after three months and my own silvery grays are growing beautifully but neutral, whereas the colored hair got brassy. Friends will tell you about it so ya know when it’s time :D I really want to be independent versus spending tons of money and time at the salon, so while at a beauty store to buy a powder brush I asked about toners and they quickly recommended this hair toner plus a Wella processor to do the job. I have a lot of very sick long hair, and the entire bottle +2 parts developer was jussst enough on my head. Any less and I’d need to buy two bottles of each . It really was easy. I just squirted my hair with a water bottle to lose damp, mix the developer and color in a bowl with a hair color brush. Then with gloves on grabbed gobs of it and worked it in from the ends, until I got close to my natural color line. Right now I have about 3 inches of my natural gray/silver roots. Then I took the hair color brush and with some product on it brushed it up towards my own color until met it all around the edges of my hairlines. I also roughly picked up chunks at a time and did it throughout my head versus bothered with foils which are overkill I’d say. This isn’t color, it’s just toner. And I would really recommend that approach. Instructions, people and the Internet recommend but after waiting 20 to 25 minutes you then work the toner into your whole head of hair, including your neutral natural gray roots. I did this but I won’t do it again. If you’re growing out gray that are neutral and you have brassy colored hair that you’re trying to match to it, just skip the step of working it into your roots. Even five minutes on the roots shifted it a little more cool and towards purple and I didn’t need that at all. Still, it turned out nice and neutral overall. I’ll definitely do this regularly, every few months. It does have a very slight dullness to it but as I understand it, this is the best you get unless you also get highlights. It was the same way when I got it professionally done and my hairdresser knows a ton about color chemicals. This toner is what will help me grow my grays out, with occasional highlight tweaks from my hairdresser. And I have two years worth of hair length :)
K**Y
Ashy light blonde achieved
This has been the best toner I have used so far. I am able to achieve an ashy light blonde color. I am not a professional, so I need to work on the timing, as sometimes I have a couple spots with a little bit of brassiness, but for the most part, the product works great. Within about a week of using the toner my hair evens out to a nice shade.
E**M
Miracle worker
This toner worked MIRACLES on my hair!! I will forever stand by this. Since my hair was already light I mixed T18 with two parts 10 volume developer, saturated my head as fast as I could focusing on the yellow roots, and left it on for 10-13 additional minutes. Since my hair is super damaged and the test strand looked good, I didn't leave it on longer. If you have healthy hair or more yellow tones, I would leave it on longer. Darker hair may need 20 vol or higher. Also, if you have orange tones you need a blue based toner, not this purple one! Edit: I tried 20 vol developer and leaving it on for 20 minutes the second time. It turned out super light and ash grayish blonde. I loved the lift but not the color. It lasted 3 more washes than the first time. Experiment with developer, toner color and time to find what works for you! I'm gonna try t11 and see what happens.
M**T
Subtle
I used two bottles of T27 with a 7.8oz bottle of 10 volume developer, I didn’t use the entire bottle of developer, so make sure you measure. But if you have thick/long hair, you definitely need at least two bottles, and enough developer to mix the required 1:2 ratio. It helped tone down the brass and bring my hair much closer to my natural color. Don’t freak out when it looks way too dark, because it’s going to look brown. My hair doesn’t feel damaged, and I didn’t use a conditioning treatment, just my usual shampoo/conditioner. The color stinks, but it’s the normal smell of hair color, in my opinion. I just opened the bathroom window and put a fan in it.
R**G
Trusted name and brand
If you color your own hair, this is something that you should have in your cabinet. Worked very well.
Trustpilot
3 days ago
2 months ago