The Advertising Concept Book: Think Now, Design Later Hardcover – 11 Aug. 2016

Simple, straightforward, and hugely beneficial.

This is a great one! First of all it is visually intriguing. The drawing style the author decides to use to represent each and every image in the book is an escamotage that allow us to get straight into the second reading level, without being dazed by the colours, the textures or whatever makes ads so attractive. This way its like we already know something more even before starting reading the book!Moreover the content is not at all superficial. This is a real text book, from A to Z, about advertising, just extremely exciting!

A surprisingly good book. The psychology of motivating action through simple words, ideas and visuals. There's a lot to learn and most of it is very subtle. Interesting to reflect on ones own actions and views post advertising and brand immersion.

This book is a fantastic resource for anyone interested in advertising. It's really nicely put together and designed. I can see myself going back to this book often.

A nice and educative book on advertising. Adverditising is a field where no formula works, but the book is great - especially for newb'es to have an overall understanding and approach - in the beginning. For seniors, it might be nice to be back-to-school and revisit some theoratical learnings and for a re-freshment.

The author seems to have used 'reconstructed' crreative scamps rather than actula work in progress, which I think would have been more useful - if difficult to achieve.

I keep this on my desk at work. It is essential for any conceptual creatives!

Captivating and really enjoyable