What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

Product ID: 9998607

Details

Brand
L'Oreal Paris
Color
08 Medium
Item Form
Gel
Package Information
Packet

⏳Fade-defying color lasts weeks

🎨50+ luminous shades

💧Care Supreme Conditioner for shine

R665

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Description

🎨 Own your shade, outshine the crowd!

SILKY SHINE FORMULA - Our exclusive gel dye paired with Care Supreme Conditioner delivers salon-quality shine and silky softness.
ALCOHOL FREE GENTLE - Formulated without alcohol, perfect for all hair types, ensuring vibrant color without compromise.
ECO CONSCIOUS PACKAGING - Compostable materials reflect your commitment to beauty and sustainability.
VIBRANT COLOR THAT LASTS - Experience fade-defying brilliance that stays true for weeks, keeping your look fresh and enviable.
SIGNATURE SHADE SELECTION - Choose from over 50 luminous shades to express your unique style and stand out effortlessly.

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in 8 Medium Blonde offers a professional-grade, long-lasting hair color solution with over 50 shades. Its unique gel formula combined with Care Supreme Conditioner ensures vibrant, fade-resistant color and brilliant shine, all in an alcohol-free, eco-conscious package trusted since 1973.

Specifications

ASIN	B00006JN4P
Best Sellers Rank	#161 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	08 Medium Blonde
Container Type	Packet
Customer Reviews	4.6 out of 5 stars 1,799 Reviews
Global Trade Identification Number	00071249253199
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	0.01 kg
Manufacturer	L'Oreal Paris
Manufacturer Part Number	FPS-172538
Material Features	Compostable
Material Type Free	Alcohol Free
Model Number	071249253199
Number of Items	1
Package Information	Packet
Package Size Name	Pack of 1
Product Benefits	L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème Product Benefits L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème See more
Recommended Uses For Product	Softening
Suitable Hair Color	Medium Blonde
UPC	071249253199
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Farhan Q.

The delivery time was excellent, and the packaging was secure.

2 months ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

R665

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anita G.

Good experience, but the tracking updates could be better.

2 months ago

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

View all Trustpilot reviews