What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit

Product ID: 9683679

Details

Brand
L'Oreal Paris
Color
5A Medium Ash
Item Form
Cream
Package Information
Tube
Product Benefits
Hair Coloring

⏳Up to 9 weeks fade-defying color

💧No-drip gel formula for precise application

🧴Vitamin E-infused Shine Protect Conditioner

R599

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

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Description

✨ Elevate your hair game with fade-defying brilliance! ✨

COMPLETE CARE KIT - Includes color gel, developer crème, gloves, and shine conditioner infused with UV filter and Vitamin E for silky, resilient hair.
LONG LASTING RADIANCE - Enjoy vibrant, fade-resistant color that stays luminous for up to 9 weeks, keeping you confidently camera-ready.
GRAY COVERAGE WITH DEPTH - Superior gray coverage combined with rich, multi-dimensional color to maintain your polished, youthful look.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application—perfect for the busy professional who values efficiency and style.
TRUSTED INNOVATION SINCE 1973 - Backed by decades of L’Oreal Paris expertise, blending cutting-edge technology with premium quality for flawless results.

L'Oreal Paris Superior Preference Medium Ash Brown 5A is a permanent hair color kit featuring a no-drip gel formula and a Vitamin E-infused Shine Protect Conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage that lasts up to 9 weeks, combining advanced fade-defying technology with conditioning care for vibrant, resilient hair.

Specifications

ASIN	B004C0K018
Best Sellers Rank	#171 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5A Medium Ash Brown
Container Type	Tube
Customer Reviews	4.5 out of 5 stars 58,968 Reviews
Full Cure Time	25 minutes
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Cream
Item Weight	2.5 ounces
Manufacturer	L'Oreal Paris
Manufacturer Part Number	U-HC-3562
Material Features	Fade-Resistant
Model Number	U-HC-3562
Number of Items	1
Package Information	Tube
Package Size Name	Single Pack
Product Benefits	Hair Coloring
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253076
Unit Count	1 Count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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R599

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

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