The 25 Most Common Sales Mistakes and How to Avoid Them

I have attended one of Stephan Schiffman's DEI Management Group day long sales seminars. This investment in time has been amply rewarded many times over. --The 25 Most Common Sales Mistakes and How to Avoid Them-- should be purchased by everyone earning a living in sales. Furthermore, even those who do not perceive themselves as per se sales people will also benefit. I am convinced that legitimate sales training will assist anyone who merely desires how to better communicate with others on a day to day basis. After all, who doesn't have to occasionally persuade others to embrace their vision of reality?Mistake #14 "Trying to Convince, Rather than Covey" is a fault I often unwittingly repeated in the past. The other 24 may highlight a sales weakness that the reader needs to immediately address. The brevity and conciseness of Schiffman's books make them invaluable to all sales organizations. An advanced higher degree is not mandatory to comprehend his tidbits of wisdom. Nobody has to go through the book in one sitting. A chapter here and there will suffice. I recommend buying the author's books in large quantities. The pricing is not only very reasonable---it is easily justified even if individual members of the sales force pick up only a few pointers along the way. An incremental improvement in sales skills will often result in a higher closing ratio. Schiffman is one of the very best. You should pay attention to him.

Sometimes in business as well as life, it is the obvious truths we forget. This book is full of them. Its a light read and good reminder of the basics. Are there better sales books out there? Yes. Was it worth the price? Definitely--if you are new to the game.

This is a cheaply made book. It's not very longeither.It's okay. Maybe it's better than ok. The sameinformation is covered in a more long-winded fashionin other books about selling.Some books that are meant to be sold at seminars arereally fluffy stuff. This one isn't. It's practicaladvice. It's organized in short chapters you canread really fast.

This is a very quick read and discusses sales mistakes and how to avoid them by Schiffman's experience. There is no right or wrong here, just some knowledge and how the outcomes played out. If you have to read the review to purchase this at this price - then you shouldn't be buying books anyway.

It's a small book but it does pack a punch. Most of the 25 mistakes to avoid are kind of no-brainers...like stay neat and clean in appearance. All in all it was worth the small amount I paid for it.

Good quick read & makes you think

This book is Short, to the point, full of useful lessons. I enjoyed keeping this in the bathroom, reading one page at a time.

This product was very helpful in my interest in learning about sales. I will definitely be recommending this book to a few of my colleagues.

This book is an important tool for land brokers in India. They show most of these mistakes mentioned in the book.

Good book

American drivel