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🌿 Clean smarter, live lighter—because your laundry deserves the best.
Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent offers 66 medium loads per bottle with an innovative EasyDose cap for precise use. Dermatologist tested and free from dyes and fragrances, it’s perfect for sensitive skin and eco-conscious users. Certified EPA Safer Choice and USDA 98% biobased, this detergent combines powerful plant-based enzymes with sustainable packaging that’s 70% lighter and uses 60% less plastic, making it a top choice for effective, gentle, and responsible laundry care.

















| Asin | B07H3Z7B11 |
| Best Sellers Rank | #70 in Liquid Laundry Detergent |
| Date First Available | September 24, 2018 |
| Item Model Number | PP-HOHH29382 |
| Manufacturer | Unilever |
| Product Dimensions | 5.43 x 4.02 x 8.67 inches; 1.51 pounds |
User
Better than all others
I will forever never buy another brand!I started off trying out the dishwasher soap and loved it so decided to give their other cleaning products.I'm the kind of girl who wipes the oil from the dipstick on the bottom of my jeans when checking the oil level. For nearly five years there was what I thought to be a permanent oil stain after numerous wash/dry but one use of this and the oil was gone!Very little of the natural ingredients goes such a long way in effectively removing stains and renewing old clothes. It is cheaper than the other brand I was using and will do more loads than the other!No leaking while in transit or while on the shelf so that's a plus. Non scented, non sticky like other soaps and all the laundry comes out soft.I recommend the switch as it saves money, your clothing and the environment!
User
Thrilled to find detergent that's safe for my lycra, and still cleans like gangbusters
I've always loved their products, but more than ever now that I found this. It is perfect for laundering my bike clothes, there is nothing in it that will harm lycra or shorten the lifespan of these quality clothes. It's gentle in terms of no brighteners, no fragrance, no nasty stuff, but also strong at cleaning. That is the perfect balance. You can spend twice as much for fancy detergents for workout clothes, literally twice as much. This detergent has everything you need and nothing that you don't need. It's every bit as good, maybe better than the expensive custom detergents, because those often have fragrance which is bad for elastic and lycra! This is much better, and such a better value for the money. Clothes come out clean and soft. And unharmed.
User
Gets my clothes clean, and so easy to use!
Works well, and so easy to use. No need to even remove the whole cap, so not messy at all. Smaller bottles, easy to store, carry, and hold onto, and you only need a pre-measure squirt or two for a whole load of laundry.
User
👍👍👍
I standby this detergent. I live by myself and the two pack last me almost 6 months. I’ve never had a breakout or a rash with this detergent, coming from a girl who has really sensitive eczema. I highly recommend.
User
A gentle detergent option
This detergent is effective in cleaning, but is unscented and gentle. Have found it to be gentle enough even for a baby’s clothes, without any issues. The bottle is handy for measuring how much detergent to use, although I typically use more than one squirt per load. It is concentrated, so even though the bottle looks small, there are a lot of loads in there. Would recommend.
User
New tops suck
Works great! Repeat customer. Took one star off due to the new tops they use now. There’s this ball that has to float up before it will allow me to squeeze out the soap. It makes it harder to squeeze anything out and when it does come out, a lot comes out. The old tops were so much better. It has the easy dose squeeze which is supposed to stop when you have the amount of a full load. I’ve noticed that with the new tops, more comes out for the full load than with the old tops, which means I’m going through the soap faster and I don’t like it. Please bring back the old tops!
User
Great all around!
These are so convenient! The dispenser measures out the correct amount, so it’s a simple squeeze, and you’re done. And the toxicity rating on EWG is good, too, so I don’t have to worry about that. It’s also very compact. I like this so much, I sent it to my daughter in college, and she loves it.
User
Lasts long!
I love these detergents. I bought them originally for my newborn but have continued to use it on all of our clothes as well. Lasts forever even in a household with a blue collar man & dog who loves blankets. No fragrance so I have to use additives to eliminate odors
User
Great for removing baby poop stains
Recommend this product for parents with young kids. It is great for sensitive skin and removes baby poop stains. I just put a squirt on the stain and let it sit for an hour then throw it in the laundry. No scrubbing necessary. The only thing I doesn’t remove is campfire smoke smell.
User
One of them looks a few loads short.
Arrived today. Haven't used, but one looks containing less than the other...
Trustpilot
1 week ago
1 month ago