What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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L'Oreal Paris Superior Preference Hair Color, 6AB Chic Auburn Brown, 2 Pack

Product ID: 87888680

Details

Brand
L'Oreal Paris
Color
6AB Chic Brown
Item Form
Gel
Package Information
Bottle
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying radiance

💧No-drip gel formula for precise application

🧴Vitamin E + UV filter shine protect conditioner

R1243

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Description

🔥 Turn heads with fade-defying, radiant color that lasts! 🔥

COMPLETE CARE KIT - Includes color gel, developer crème, shine protect conditioner, gloves, and instructions—everything you need for flawless color.
LONG LASTING RADIANCE - Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves to last.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application for salon-quality results at home.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with conditioning agents leaves hair soft, silky, and resilient.
TRUSTED INNOVATION BY L OREAL PARIS - Backed by cutting-edge technology and quality, this permanent hair color is designed for all hair types and tones.

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color in Chic Auburn Brown delivers rich, long-lasting color with up to 9 weeks of vibrant shine. Featuring a no-drip gel formula for precise application and a Vitamin E-infused UV filter conditioner, this kit offers superior gray coverage and conditioning for all hair types. Trusted by millions, it combines advanced technology with salon-quality results in a convenient complete kit.

Specifications

ASIN	B07D9P55NB
ASIN	B07D9P55NB
Best Sellers Rank	#175 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	6AB Chic Auburn Brown
Container Type	Bottle
Customer Reviews	4.5 4.5 out of 5 stars (59,179)
Full Cure Time	8 weeks
Global Trade Identification Number	00071249378601
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Highlight	Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine
Item model number	071249378601
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249378601
Material Features	Gentle, conditioning, fade-defying, Gluten Free
Material Type Free	Gluten Free
Model Number	071249378601
Number of Items	2
Package Size Name	Pack of 2
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.26 x 7 x 6.25 inches; 1.15 pounds
Recommended Uses For Product	Softening
Set Name	Superior Preference Complete Kit
Suitable Hair Color	All Hair Colors
UPC	071249378601
UPC	071249378601
Unit Count	2 Count

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R1243

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

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