What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Hair Color, 5MB Medium Auburn

Product ID: 84586988

Details

Brand
L'Oreal Paris
Color
5MB Medium
Item Form
Cream
Package Information
Box
Product Benefits
Conditioning

⏳8 weeks fade-defying color

🌈50+ luminous shades

🛡️UV filter & antioxidant care

R683

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

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Description

✨ Own your glow with color that won’t quit! 🌟

ALCOHOL FREE FORMULA - Gentle on all hair types, delivering rich color without harsh chemicals.
LONG LASTING BRILLIANCE - Enjoy vibrant, fade-defying color that stays radiant for up to 8 weeks.
SIGNATURE SHADE SPECTRUM - Choose from over 50 luminous shades to express your unique style with depth and dimension.
TRUSTED GOLD STANDARD SINCE 1973 - Join millions who trust L’Oréal’s iconic color and shine system for professional-quality results at home.
ADVANCED CARE SUPREME CONDITIONER - Infused with Camelina Oil, Vitamin E, and UV filters to protect and nourish your hair.

L’Oréal Paris Superior Preference Fade-Defying Color + Shine System delivers permanent, vibrant hair color that lasts up to 8 weeks. Featuring over 50 luminous shades and a conditioning formula enriched with Camelina Oil, Vitamin E, and UV filters, it ensures rich, multi-dimensional color with superior shine and protection. Alcohol-free and suitable for all hair types, this trusted formula has been the gold standard in hair color since 1973.

Specifications

ASIN	B071F2F6WZ
ASIN	B071F2F6WZ
Best Sellers Rank	#163 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	5MB Medium Auburn
Container Type	Box
Customer Reviews	4.6 4.6 out of 5 stars (510)
Full Cure Time	8 weeks
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Cream
Item Weight	11.34 g
Item model number	173266
Manufacturer	LORBS
Manufacturer	LORBS
Manufacturer Part Number	071249253090
Material Features	Compostale
Material Type Free	Alcohol Free
Model Number	173266
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.3 x 3.6 x 6.2 inches; 0.4 ounces
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249253090
UPC	071249253090
Unit Count	1 Count

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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R683

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

Zainab N.

Fantastic and great service. Shipping was faster than expected.

1 week ago

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