Neuro Web Design: What Makes Them Click? (Voices That Matter)

I read the other book fom this author first - How to get people to do stuff.Was disappointed to see that 90% of the content has been copied.

Crazy book if you want to know more about the mind of sales that it

Absolutely loved this book. Susan provided albeit dated examples, but still, examples that we can use today. She touches on social validation, building trust, and certain tricks that help your customer click the buy button.I've found this advice invaluable. Highly recommend :)

The book is OK. No great revelations and very thin on practical suggestions to improve your website.A key thing that stood out in the book was how important customer reviews are in selling products. This is obvious, and in fact, after seeing the high ratings here on Amazon, one of the main reasons I bought the book in the first place.This does make me quite suspicious of all the glowing reviews here for this book.This book is ok in that it's quick and easy to read and has a few good points. It could just do with some more concrete examples and suggestions that you can actually put into practice.A much better book in this area, IMHO, is  Don't Make Me Think!: A Common Sense Approach to Web UsabilityDon't Make Me Think!: A Common Sense Approach to Web Usability

This book is an accessible and easy read that provides an introduction to human behaviour as it relates to web interfaces. If this is a new topic for you and you want to dip your toe into the water, then this is a good starting book (though a better starting point would be Don Norman's The Design of Everyday Things). The easily digestible chapters refer to fundamental research that underpins the text and provide a 'take home' summary at the end of each chapter.It is however a book that lacks depth, and is only really suitable as an introduction to someone who wants to understand how people use the web. If you already have an interest in the field of human behaviour or human-computer interaction then it is likely that this book has very little to offer you. Overall a disappointment, but potentially useful to those with a passing interest.

Very disappointed - this is just a rehash of Robert Cialdini's book Influence with a few comments about websites. No real insights; no cohesive framework for developing persuasive websites. No rigorous analysis based on her own experience working on persuasive websites. So why 2 stars - well if you haven't read Cialdini there may be something there for you.