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How Customers Think: Essential Insights into the Mind of the Market [Zaltman, Gerald] on desertcart.com. *FREE* shipping on qualifying offers. How Customers Think: Essential Insights into the Mind of the Market

























| Best Sellers Rank | #288,390 in Books ( See Top 100 in Books ) #139 in Market Research Business (Books) #284 in Advertising (Books) #7,369 in Business Management & Leadership (Books) |
| Customer Reviews | 4.3 4.3 out of 5 stars (103) |
| Dimensions | 6.5 x 1.75 x 10 inches |
| Edition | 1st |
| ISBN-10 | 1578518261 |
| ISBN-13 | 978-1578518265 |
| Item Weight | 11.2 ounces |
| Language | English |
| Print length | 323 pages |
| Publication date | February 21, 2003 |
| Publisher | Harvard Business School Press |
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