Google Analytics Demystified (4th Edition)

Really great resource for someone looking to dive into Google Analytics. It makes daunting elements easy to digest and apply. I found the screenshots, step-by-step instructions, and applied examples very useful, especially for a novice like myself. Definitely recommend!!

Finally a book that understands the psychology of someone learning. The authors are very clear on every aspect of what you might want to do in Google Analytics, providing screen captures and repeating key information. I was having a hard time getting my head around it, and bought this book out of frustration. It's worth every penny!! Thank you!

It was hard to follow, but that's only because i have no idea what I'm doing nor do i care.

The book is super straight forward. Most importantly, it saves you time over watching videos and constantly looking at the Google learn more buttons. All of the chapters are taught with practical applications and examples. Totally worth the money.

Very helpful! I learned a lot and it was easy to understand.

Very useful and easy read. This is everything you need to learn how to use Google Analytics quickly and become a confident at using it. Instructions are step-by-step with screenshots. It addresses every feature of Google Analytics and is super helpful!

Surprisingly helpful book, written in a logical, helpful order with plenty of screen shots. Makes you feel like the writers are actually there helping you understand Google Analytics. Excellent value.

A great look at the workings of Google Analytics. Easy to follow along and serves as a helpful reference for users.

This book delivers on what it says - it step by step with screen shots takes you through Google Analytics. I can't remember when I last read such a good how to book. Usually they are confusing and miss stuff. This one is very comprehensive and broken down into bite size pieces. Cannot recommend more highly if you want to go from zero to hero in google analytics. A rare find!