Marketing Management , 15 Ed Paperback – 1 Jan. 2016
Product ID: 79469475
R1831
1
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Description
Full description not available
Specifications
| ASIN | 9332557187 |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,483) |
| Dimensions | 7.99 x 10 x 1.85 inches |
| Edition | 15th |
| ISBN-10 | 9789332557185 |
| ISBN-13 | 978-9332557185 |
| Item Weight | 3.57 pounds |
| Language | English |
| Print length | 870 pages |
| Publication date | January 1, 2016 |
| Publisher | Pearson India |
Reviews
K**S
Required reading for anyone in business.
Since the Third Edition this has been my 'bible' through 50 years of line management and consultancy. I've never come across any marketing text as clear, as logical and as so easily accessible. For business interns/college under-grads/lecturers/consultants and line managers (IN ANY BUSINESS!) Kotler's works are a 'must-have'.
A**R
Five Stars
All fine!
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