Pure White 30 Volume Hair Developers for Lightening & Gray Coverage

I was genuinely impressed by how well Clairol Professional Pure White performed—it delivered salon-quality results at a fraction of the cost. The creamy, easy-to-mix formula pairs perfectly with powder lighteners, giving smooth, even lift without harsh damage. While salons charge $150–400+ for bleach or highlights (sometimes over $300 per hour), I achieved comparable results at home for under $25. It’s predictable, gentle, and ideal for professional-looking results. With the right prep and aftercare, this developer exceeded my expectations and saved me a small fortune.

Love this developer, doesn't damage hair, but gets the job done.

Worked really well on my daughter’s hair. She was able to get it light enough to dye it the nice pink she likes.

I bought this product because I was tired of buying the small boxes in the store that seem to have less than less product in it. I bought this along with the tub of lightning powder. It’s easy to mix. It’s very thick and creamy. I feel this is a great product. The directions on the bottle are easy to follow. I do recommend wearing gloves when you use this product. The smell is moderate and not overbearing. I’ve gotten this product on my skin and it does not burn me. I have used this product on my scalp as well as just on my hair. Buy the right lightning volume. It does lighten my hair quite a bit. Along with the lightning powder that I buy. Definitely a quality product. I will buy it again.

I’ve been using the Clairol Professional Pure White 30 Volume Developer and overall I’m really happy with the results. It does a great job with lightening and gives solid gray coverage without being too harsh on my hair. The consistency is smooth and easy to mix, which makes application pretty straightforw **New!Click to edit**ard—even at home. I also noticed that it lifts color evenly, which is a big plus since I’ve had issues with patchiness using other developers in the past. My hair still felt relatively soft afterward, especially when I followed up with a good conditioner. The only reason I’m giving 4 stars instead of 5 is that it can be a bit strong if you leave it on too long, so you definitely need to keep an eye on processing time. But that’s kind of expected with a 30 volume developer. Overall, it’s a reliable product that delivers good results, especially if you’re looking for noticeable lift and effective gray coverage. I’d definitely use it again.

Me encanta este producto lo he comprado varias veces y es súper bueno

Love it

Super good.

This product works great and for a great price

Hair dye Excellent product.

Works great and effective.

Perfect for using alongside powder bleach in order to lighten/bleach your hair.

Works great thank you! 30v on my level 7 blonde for 20 mins turned it banana yellow but I should have did 30 mins tbh .. still works great thank you again