THE 22 IMMUTABLE LAWS OF MARKETING
Product ID: 77815916
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail. Review: Fun read. Delivered on time - Enjoyed the book. Gives you the core logic of th laws without being pedantic. Printed on normal quality paper, I hope you're not thinking to get this in a glossy finish. Didn't have any delivery issues. Review: Hard Truths spill over the Age old Myths. - Kudos to Al Aries & Jack Trout for busting the myths of marketing. The 22 laws will often be muted within the board rooms, bulldozed by the marketing chiefs but marketers need to remember that ultimately what prevails over these short term reactions is the deep truth of the market realities, customer behaviour & competition dynamics. This book is just not for an young marketer but also to a seasoned marketing pro. The book is also sharp in its message & provides relevant examples for the reader to relate & connect.
| Best Sellers Rank | #5,149 in Books ( See Top 100 in Books ) #240 in Analysis & Strategy #273 in Reference (Books) |
| Customer Reviews | 4.6 out of 5 stars 3,845 Reviews |
L**A
Fun read. Delivered on time
Enjoyed the book. Gives you the core logic of th laws without being pedantic. Printed on normal quality paper, I hope you're not thinking to get this in a glossy finish. Didn't have any delivery issues.
S**N
Hard Truths spill over the Age old Myths.
Kudos to Al Aries & Jack Trout for busting the myths of marketing. The 22 laws will often be muted within the board rooms, bulldozed by the marketing chiefs but marketers need to remember that ultimately what prevails over these short term reactions is the deep truth of the market realities, customer behaviour & competition dynamics. This book is just not for an young marketer but also to a seasoned marketing pro. The book is also sharp in its message & provides relevant examples for the reader to relate & connect.
A**D
Marketing Psychology for Product Managers- kind of a must read
[book:The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk|33449] Marketing Products and GTM(Go to Market Strategy) are topics among themselves. There are quite some books written on these topics and the books by AL Ries are definitely must reads. I would recommend reading the book "Positioning" by the same author AL Ries before this one, Positioning, this book and 22 Immutable laws of branding are all in the same league giving the same ideas in different ways. Once you read Positioning you can read this book to tag names or laws to strategies mentioned in this book. This book plays more on the psychology of marketing, how it works in the minds of the people, argues that being first in a category gives you more advantage than being just better. Gives statistical evidence that Being in customers minds in the ladder such such as first, second and third plays out on the sales of the product. Overall a good read, would say a must read to get a perspective on the flavor of marketing concepts.
S**I
Great
Great book
K**T
Marketing Bible
Its a must read to understand the basics of marketing!
S**B
Book page quality is great🙌
Too good must read!
R**N
A good introduction to marketing.
I had no idea about marketing; and this small book has taught me some basic principles of marketing. As the language was plain, I did not have any trouble in assimilating the ideas.
P**R
Quick , Easy read . Less of jargons , high on take home
The 22 immutable laws should be imbibed in a marketer's thought process especially at the initial stage. Learn from the mistakes made by others. The law of Sacrifice is one which I believe in. Never be Everything for everybody. It's better to sacrifice & stay focused
A**R
FANTÁSTICO
Libro VITAL para los que nos dedicamos a esto. Fácil de leer, directo, con ejemplos claros y sencillos (alguno que otro anticuado, por estar escrito en los 90) pero es perfecto. Escrito en un inglés fácil de leer y además con jerga profesional en inglés que siempre va bien aprender.
O**E
Must have
Très bon livre sur le marketing, les exemples sont un peu rattrapé par les années (Oui oui microsoft a bien dépassé IBM). Ponctué d'humour. Un classique à avoir dans sa bibliothèque.
タ**ウ
Marketing is all about perception
Though may not always win by just following Laws of marketing, you will lose if you go against the Laws.
J**K
Tiny book,big knowledge
Great book to fast track marketing 101s Easy to read and full of knowledge.
T**E
Didáctico y Entretenido
Para todos aquellos que trabajan dentro de una gran compañía o tienen un negocio propio, no importa, la aplicación se expande a cualquier empresa. Los ejemplos son muy gráficos y claros además que la lectura es entretenida y brillante.
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