100% PURE Fruit Pigmented Healthy Foundation, Alpine Rose, 1 fl oz

I was in search of a natural foundation without any harmful cancer causing skin damaging ingredients.. with full coverage, which can be hard to find bc most products that are natural foundations are usually tinted moisturizers offering no coverage... And when I came across this foundation I was thrilled... 100% Pure Cosmetics makes nearly all of their products out of fruit.. That fact alone excited me... So... I went out on a limb and purchased this product.. And I say out on a limb because.. I've never spent any where near $30 on any foundation and I wasn't sure the shade would match.. But..it matched perfectly.. The sad thing about this foundation is that it only comes in six shades... So it's pretty limited... Their darkest shade "Toffee" that is the shade I purchased... And it was perfect for my skin tone.. FYI: I wear a honey beige in Maybelline SuperStay, Classic Tan in CoverGirl and in Revlon it varies I can go from Natural Tan to Toast depending on if I get a lot of sun.. I'm a lighter skinned black woman.. If you go to their website, instead of swatches of shades they actually have people that you can match your skin up with.. and I think that is very cool because it was so easy to pick out my skin tone... So, I would def. check out their website.. but I would purchase it on amazon because it's 2 dollars extra on their site lol... That's why I bought it here. Anyway.. The woman I matched with seemed to be a woman of mixed race.. Just to give you an idea of the shade "Toffee" bc whenever I buy makeup online I always mess up so i hope that info helps someone else : ) I do wish they had darker colors.. I would love for my mom to try it out... But other than that..Incredible product, full coverage... It feels like I have nothing on.. Not heavy at all... Very light... Incredible feel.. Seems to minimize my laugh lines or make them disappear AND MOST OF ALL It's NOT HARMFUL TO YOUR SKIN!!! I LOVE IT! I will Definitely repurchase this as soon as mines runs out! ADDED UPDATE: So I had this product for a week now and one thing that I've noticed is that... Well, if you have oily skin this really doesn't apply to you... But for people with dry skin.. Make sure you have a really good long lasting moisturizer... I wouldn't say this foundation dries your skin out but I think it's more for oily or combination skin.. Initially when you put it on it has a lot of moisture but... within like an hour my skin starts to feel dry again.. So.. I'm looking for a really good moisturizer now to work with this foundation. This may sound weird but I use olive and grape seed oil as a moisturizer on my face it works for me.. No break outs or nothing skin looks much clearer & brighter I'm on this natural kick... Anyway.... I didn't think I could find that much moisture in another product but.. this foundation still manages to get dry when I put it on..Once it dries on your face is has a satin/silk finish... Kinda feels like powder after a while.. which I don't like at all... And also coverage lasts about 6/7 hours.. I'm still in love with this product.. I guess I just need to find a better moisturizer to work with it..

From tinted sunscreen to foundation - BIG difference. Wanted it as healthy as possible, yet was used to the very light coverage of the tinted sunscreen. Let me tell you - full coverage (no need for any concealer) & a Tiny amount - size of a pea - Truly. Applied with a makeup sponge & while the Alpine Rose is a bit light for me, the results of one even color is wonderful. For you ladies who have been using foundation for years this is old news to you, yet for anyone else - Fabulous!

This foundation is great! The seller packaged it nice and so it arrived undamaged and on time. The foundation is not greasy, but also not drying. Great coverage. A little spendy, but I'd order again.

Updated 11/30 I really wish I would have gotten the Peach Bisque color or there was more to choose from locally! I don't even use this one anymore because it is so off from my skin tone (it's got a bright orange undertone). It's a shame because I really love the 100% tinted moisturizer in Golden Peach as it matches my skin perfectly. The foundation in Golden Peach is really off from it though and not cheap. I will post a picture of swatches when I get a chance. OF COURSE, it is my fault for getting the wrong color. I'm just updating for other people who are wondering about which colors to go for. The tinted moisturizer in Golden peach is perfect for beige skin, but is sheer coverage. I love this company and what it stands for and will definitely try out more colors and products as I use up the rest of the products I have on hand. I bought three products in this line, this one, the tinted moisturizer, and primer. So far I'm loving the primer and tinted moisturizer as my daily routine. On days where I want to look a little more fancy I go with the full coverage which is more like medium coverage to me. I'm not a fan of the Golden Peach color in the full coverage product because it comes out a little too orange for my skin tone. I'm a NW30 in Mac foundation to give you an idea. I've been mixing in a bit of my Lumi foundation to get the color right for me. This product isn't good for dry skin so moisturize very well. Overall, I really like the fact that this line is so much better for my acne prone skin and I haven't noticed any irritation on days that I use it. One thing I thought was odd was you must turn the bottle upside down to pump it out. It took me a while to figure that one out. I'm excited to try more products from this company.

Love the feel, shade and coverage of this product!

I recently discovered that my beloved Vapour foundation (which lasted for years) is no longer available. Am in need of finding a low toxicity level foundation to replace what had been the perfect foundation (tears streaming as we speak) and this seemed like a fair try. I'm olive with some flushing on my cheeks and need a super neutral, true olive undertone foundation. There is NO "olive undertone" in peach bisque! It's super peachy/red – as the name suggests. On top of that I'm 48 and have had medical treatment which devastated my skin, especially around the mouth and laugh lines. With Vapour the dry aged skin felt barely noticeable, but after applying this foundation my skin seemed to get even dryer and saggier – even though I moisturized before applying. And mind you, I apply a very thin layer of foundation focusing on cheeks and nose. I'm very disappointed in this product. If you're young/have small pores/taught skin and have peach undertones, this might work for you.

I never write reviews but I love this makeup! It lasts all day long and is made with great ingredients, it feels like there is nothing on my skin. I was hesitant to buy it because its expensive and they don't offer samples so I wasn't sure if creme would be a perfect match for me, but I am very happy with it! I recommend googling swatches of the makeup shades. I have oily skin and my mineral makeup always looked like it was melting off by the end of the day. I used to always use liquid makeup but switched to a mineral makeup because I was trying to find natural makeup and those were more common, but I just don't think my skin likes mineral makeup. I'm so happy that I have found a natural, liquid makeup that lasts all day and looks great! If I have just washed my face and it's feeling at all dry I have to make sure I put on a lotion before I put on this makeup however, because it is much easier to blend before it dries that way. Highly recommended!

I’ve always loved this brand due to being plant based but I got my product today and the ingredients listed are not the same as the box and it has a ton more stuff in it so now I have to research every ingredient again to see if this is ok and so far it’s not good…I spent 46$ on this product and was expecting plant based ingredients. Extremely disappointed as I’ve started searching the actual ingredient's