JOAH Perfect Complexion Under Eye Concealer and Hydrating Serum, Korean Makeup for Dark Circles and Puffiness, Peptide Serum with Medium Coverage

I’m already hooked! I have very thin skin under my eyes which makes all the colors underneath look dark and I’ve used so many other very expensive brands that have always let me down. The very first day I used it I was getting compliments from friends & family who couldn’t figure out what it was but said my eyes looked brighter and I looked so well rested AND pretty! The shades are true to what they show. You should always go a bit lighter than your skin and foundation. It goes on smooth but I recommend blotting on and using a applicator brush or sponge. That goes for foundation as well. The price is great too. I’m older and often things look dry and cakey but this is so moist to begin with. I’m not saying that it’s perfect but even the $100-$200 brand name products aren’t perfect. I highly recommend for those who have been searching for an concealer and aren’t satisfied.

Love this concealer! Shows up very light, but after placing makeup, it is hidden. The best part is for dark circles under the eyes. Lasts a long time and easy to apply.

Great product. Wonderful coverage, no creasing, and keeps under eyes moisturized. Sadly, a month later my concealer applicator tip fell off. I can still get product out but the spongy applicator tip is gone. JOAH is a great brand! I like a dewy moisturized finish on the skin and get it everytime. Make up has staying power as well. 10 or 12 hour day? Makeup isn't going anywhere. For over 40, this is a brand that doesn't crease, doesn't settle, and keeps a youthful glow on the skin with or without a dewy or glow primer.

[background info] I currently own 19 concealers, from drug store to high end and all claim to be hydrating, creaseproof, and full coverage. Even two out of three wouldn’t be terrible but few even make it 5 mins without creasing and settling into my fine lines. I saw a recommendation for this concealer and remembered hearing about JOAH a few years ago but it quickly left my brain as a mom of 4. Well I had yearning to try a new drug store concealer so I purchased. I am beyond impressed with this concealer. One- it is hydrating with a natural finish which is what I love. Two- it is NOT full coverage which doesn’t bother me these days as I’m not trying as hard to cover my dark under eye circles. Three- IT. HAS. NOT. CREASED. This brand has figured it out, I’m not sure how they did it but it did not crease and I did not set with powder to be able to give a review without manipulation. The best part besides being creaseproof, is this is a SERUM CONCEALER including ceramides and peptides. Seriously? How can this be more of a win?

I love this stuff! It’s hydrating and blends easily. I do have a few lines under my eyes so the product does initially crease but I just use a Q tip to smooth it out and then it’s fine for the rest of the day. It has light coverage—just enough for me to feel like it’s lightening my dark circles and smoothing out my complexion around the eyes.