What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

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L'Oreal Paris(ロレアルパリ) スーペリアプリファレンスルミナスフェードに挑むパーマネントヘアカラー最大9週間の輝きのヘアダイダークブラウン 4 ヘアダイキット 1個

Product ID: 724811788

Details

Brand
L'Oreal Paris
Color
04 dark brown
Hair Type
All
Item Form
Cream
Material Feature
Compostable
Material Type Free
Ammonia Free

⏳Up to 9 weeks fade-resistant color

🌟Vitamin E & UV filter for lasting shine

💧Non-drip gel formula for precise application

R729

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Description

✨ Own your glow with fade-defying color that commands attention!

NOURISHING CARE - Infused with Vitamin E and UV filters, it locks in shine while conditioning for silky, bouncy hair.
TRUSTED INNOVATION - From L'Oreal Paris, a leader in beauty tech since 1973, delivering superior permanent hair color with advanced anti-fade technology.
PRECISION APPLICATION - Non-drip gel formula ensures mess-free, salon-quality coverage every time, even on gray hair.
LONG LASTING BRILLIANCE - Experience rich, vibrant dark brown that stays flawless for up to 9 weeks—no fading, no compromise.
COMPLETE KIT CONVENIENCE - All-in-one box with color gel, developer cream, shine protect conditioner, gloves, and easy instructions—professional results at home.

L'Oreal Paris Superior Preference Dark Brown Hair Color Kit offers a permanent, non-drip gel formula that delivers rich, luminous color lasting up to 9 weeks. Designed for all hair types, it provides full gray coverage while conditioning hair with Vitamin E and UV filters to maintain shine and softness. The complete kit includes everything needed for precise, salon-quality application at home, backed by decades of L'Oreal innovation.

Specifications

ASIN	B000RDLAIG
ASIN	B000RDLAIG
Batteries	1 AAA batteries required.
Brand Name	L'Oreal Paris
Color	04 dark brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (665)
Date First Available	December 29, 2011
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	00071249253038, 00885158775211
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream
Item Weight	3.2 Ounces
Item model number	071249253038
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Manufacturer	ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL)
Manufacturer Part Number	FPS-172665
Material Features	Compostable
Material Type Free	Ammonia Free
Model Number	071249253038
Number of Items	1
Product Benefits	Hair Coloring
Product Dimensions	6.1 x 9.14 x 15.75 cm; 90.72 g
Recommended Uses For Product	Softens
Suitable Hair Color	All Hair Colors
UPC	885158775211 071249253038
Unit Count	1 Count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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R729

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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L'Oreal Paris(ロレアルパリ) スーペリアプリファレンス ルミナス フェードに挑むパーマネントヘアカラー 最大9週間の輝きのヘアダイ ダークブラウン 4 ヘアダイキット 1個

Details

Details

Description

Specifications

Common Questions

L'Oreal Paris(ロレアルパリ) スーペリアプリファレンスルミナスフェードに挑むパーマネントヘアカラー最大9週間の輝きのヘアダイダークブラウン 4 ヘアダイキット 1個