Purity Toothpaste | Natural Whitening Coconut-Based Formula | No Additives, SLS-Free, Fluoride-Free | Organic Mint Flavor | Vegan & Antiplaque | 3.4oz

I’ve been really happy with Better & Better Purity Toothpaste. I switched because I wanted a fluoride‑free option without harsh ingredients, and this one checks all the boxes. I love that it’s free from SLS, parabens, artificial flavors, and other unnecessary additives—just clean, vegan ingredients I actually recognize. The formula is gentle but effective. My teeth feel clean and polished after brushing, and it does a great job lifting surface stains without irritating my gums or causing sensitivity. I especially appreciate that it uses mild abrasives and coconut‑based foaming agents instead of anything harsh. The mint flavor is another big win. The blend of organic peppermint, spearmint, and menthol is refreshing without being overpowering, and there’s no fake or lingering aftertaste. My mouth feels fresh and clean every time. It’s also nice knowing the packaging is thoughtfully designed—recyclable, sugarcane‑based, and BPA‑free. Overall, this toothpaste feels like a better choice for both my oral care routine and the environment. If you’re looking for a high‑quality, fluoride‑free toothpaste that’s gentle, effective, and made with clean ingredients, I’d definitely recommend this one.

Super great. Reminds me of Colgate or sensyodne taste similar to those but it’s made with organic ingredients. Definitely a repurchase. Great ingredients and has a nice minty taste that leaves my breath fresh and clean

Great toothpaste! Leaves my mouth feeling very clean and fresh, with a mild mint flavor. I love that it’s natural, vegan, and free from fluoride and SLS — gentle yet effective for everyday use.

Tastes good, and is natural.

I switched to the adult version of Better & Better toothpaste and I’ve been pleasantly surprised. It leaves my mouth feeling really clean but without that super strong, burning mint that some toothpastes have. I also like that it uses hydroxyapatite and skips fluoride and SLS, which makes it feel a lot gentler. The texture is smooth and not overly foamy, and my teeth feel polished after brushing. Definitely one I’ll keep in my routine!

I love how clean and refreshing this toothpaste feels without all the unnecessary additives my mouth feels fresh, not overly harsh. The coconut-based formula is gentle but still leaves my teeth looking noticeably brighter. Plus, knowing it’s organic, vegan, and free from fluoride and SLS makes it an easy, feel-good switch in my routine.

Excellent toothpaste. I love the taste and that there are no chemicals. Expensive but worth it!!!

I'm really starting to doubt reviews on here. The two main ingredients are water and vegetable glycerin. Both do nothing for your teeth, they simply keep the paste liquid. You're paying for something that doesn't clean your teeth since that is the two first ingredients. Felt like it was just peppermint oil on my teeth, too much film on my teeth in the AM, which doesn't happen with other toothpaste.