What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Loréal Paris Superior Preference Permanent Hair Color Medium Golden Brown

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

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R1341

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

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Description

✨ Unlock your signature glow with L'Oréal’s golden touch!

UNISEX APPEAL - Designed for everyone who demands flawless, professional results.
HYPOALLERGENIC FORMULA - Gentle on all hair types, free from common allergens.
LONG LASTING FADE DEFENSE - Enjoy up to 2+ months of radiant, fade-resistant shine.
VIBRANT MEDIUM GOLDEN BROWN - Achieve rich, salon-quality color that turns heads.
EFFORTLESS AT HOME APPLICATION - Mix, apply, and transform your look in just 25 minutes.

L'Oréal Paris Superior Preference Permanent Hair Color in Medium Golden Brown (5G) delivers a vibrant, long-lasting color with a fade-defying formula. Hypoallergenic and allergen-free, it’s suitable for all hair types and unisex use. With a quick 25-minute application, this professional-grade hair color kit offers salon-quality results at home, ensuring rich shine and softness that lasts for months.

Specifications

ASIN	B00006JN4S
Benefits	Long-lasting, Fade-defying
Best Sellers Rank	499,134 in Beauty ( See Top 100 in Beauty ) 11,757 in Shampoos (Beauty)
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Colour	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.6 out of 5 stars 697 Reviews
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	normal
Hair type	normal
Item Form	Color Treated
Item Weight	0.01 Kilograms
Item form	Color Treated
Manufacturer	L'Oreal
Manufacturer Part Number	071249253083
Material Features	Hypoallergenic
Material Type Free	Allergen and Sensitizer Free
Model Number	071249253083
Number of Items	1
Package information	Box, Bottle
Product benefits	Long-lasting, Fade-defying
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Colour	All Hair Colours
UPC	071249253083
Unit Count	1 count

Reviews

C**L

L’Oreal Paris Hair Color is the real deal

Love L’Oreal Paris hair coloring, it’s reasonably priced and the color shown is what you actually get. I’ve been using it for as long as I can remember, and wouldn’t consider using anything else.

18.07.2026

E**E

“It did the job, but it gave my hair a red tone.”

13.03.2026

D**S

Have been using this product for years!

Color stay good for over 2 months! Love how it gives my hair lots of shine!

25.03.2026

L**N

Great hair color product

The 5g color came out darker than other L Oreal hair colors that are labeled 5g. Shipped via USPS which dose not notify of delivery

9.04.2026

M**N

Coloring my hair

I thought this was going to be more of a medium to dark brown. I became a ginger, and the color looks very natural. Already received many compliments

27.07.2025

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

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The MOLLE sheath is of exceptional quality. Very happy with my purchase.

2 weeks ago

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R1341

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

Neha S.

Excellent communication throughout the order process. Product is perfect.