What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oréal Paris Superior Preference Permanent Hair Color, Medium Golden Brown 5G

Product ID: 68105785

Details

Brand
L'Oreal Paris
Colour
5G Medium
Hair type
normal
Item form
Color Treated
Material Type Free
Allergen and
Material feature

⏳25 min full cure time

🌿Hypoallergenic & allergen-free

🎨Permanent, fade-defying color

R1221

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In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

🎨 Turn heads with timeless golden hues—because your hair deserves the spotlight!

UNISEX APPEAL - Designed for all hair types and tones, because great color knows no gender.
COMPLETE CARE KIT - Includes color developer and nourishing conditioner for soft, glossy, and healthy-looking hair.
GENTLE ON YOUR SCALP - Formulated hypoallergenic and free from common allergens for sensitive skin peace of mind.
LONG LASTING RADIANCE - Enjoy vibrant, medium golden brown that stays true wash after wash.
QUICK EASY APPLICATION - Just 25 minutes to salon-quality color at home—no compromises on your busy schedule.

L'Oréal Paris Superior Preference Permanent Hair Color in Medium Golden Brown 5G delivers a fade-defying, vibrant color that lasts. With a quick 25-minute application, this hypoallergenic formula suits all hair types and genders, providing salon-quality results at home. The kit includes a developer and conditioner to ensure soft, glossy, and healthy-looking hair, making it the perfect choice for professionals seeking effortless, long-lasting style.

Specifications

ASIN	B00006JN4S
Benefits	Long-lasting, Fade-defying
Best Sellers Rank	479,169 in Beauty ( See Top 100 in Beauty ) 11,299 in Shampoos (Beauty)
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Colour	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.6 out of 5 stars 714 Reviews
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	normal
Hair type	normal
Item Form	Color Treated
Item Weight	0.01 Kilograms
Item form	Color Treated
Manufacturer	L'Oreal
Manufacturer Part Number	071249253083
Material Features	Hypoallergenic
Material Type Free	Allergen and Sensitizer Free
Model Number	071249253083
Number of Items	1
Package information	Box, Bottle
Product benefits	Long-lasting, Fade-defying
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Colour	All Hair Colours
UPC	071249253083
Unit Count	1 count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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R1221

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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