Shining Semi Permanent Hair Colour, 70 Raging Red

I was a little scared of the colour when I first saw it in the bottle, especially since it was my first rime coloring my hair myself. It was pretty easy to apply, I just followed the instructions on the bottle and I was really happy with how it came out! Love the colour and definitely recommend!

4 stars only because its a pain to remove! If you want bright red hair this is incredible but just remember even semi permanent red is very hard to get out!

I haven’t used the product yet and it’s the first time using this product. I have emptied the colour into a bottle I use to distribute it better to my roots and got a little surprise. The bottle promises 4 fl oz and it actually came to 4.5 fl oz. It’s the first time I’ve received more than I paid for. Good job so far!!

I've used this colour on my wigs as I'm a wig maker, 3 bottles was the right amount to do water dye it clings on to hair. I've left it on for 3 hours boom what beautiful colour I love it.

Beautiful colour obviously very smelly but easy to use product. Obvs but defo wear gloves

Tried to pastelise this for a subtle tint but unfortunately it's bright pink when pastelised. Does seem to last well on hair

I left it on overnight so it coloured my hair very thoroughly to a deep red. However it changed rather than faded, to a vivid pink over a fortnight. People complement me on it though!

I always use adore hair dye and I've never had a problem. However after washing what was meant to be red dye out of my hair. It came out a neon bright pink! I looked like a highlighter. Not happy that I had to go and buy a different dye to cover it up.

love love it the color is so vibrant. It doesn’t damage your hair

Oh boy! If you’re not aiming for a specific color and just want to play hair Roulette, then go for it! If you’re on a quest for a red so vibrant that your conservative family would faint on Easter Sunday, or if you had an emo phase where you shopped at Hot Topic like it was your second home, then this fiery red dye is your soulmate! I thought they were exaggerating the name, but turned out they named it accurately. Alright, let me spill the tea on my adventure. I’m a working professional, about to hit the big 4-0, so I’ve left my emo “F U” stage behind. I have a serious event lined up, so I was in the market for a more muted tone. I watched the hair strip video and saw the samples of what this dye was supposed to look like if your starting color was on the left of the photo. Photo 1. Spoiler alert: my hair wasn’t super white or blonde. It was light, but not that light. Photo 2. I followed the instructions to a T. When I washed it out, the water turned into a vibrant pink (it also dyed my tub). I thought, “Sure, it’s just the initial shock, the darker tones will show through soon.” Wrong. I shampooed four times, and it was still bleeding pink like a horror movie scene. My hair did get a bit lighter each time, but not enough. Exhausted and with work the next morning, I decided to give up and rock a hat into the office. Photo 3. This was Wednesday. By Saturday, I was back at it, opting for a darker brown shade to cover the pink explosion. Now, I’m liking it more. This is doable. I’ll wait and see what happens as it fades out. Who knows, maybe I’ll end up with a new hair color I love! I think the cap w some water reflects the truest color that it turns to. Photo 4.

the colour lasts really long on bleached hair compared to a lot of other brands i’ve tried

Great color

Usually mix it with conditioner, apply on dry hair and leave it on for 30mins. Actually fades back to my natural colour (blonde) takes between 6-10 washes depending on if you take a cold/hot shower. A lot more pink than red but still absolutely loves the results!!