Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne: Includes Analysis

This is just not a very accurate summary of the Blue Ocean concepts. There is zero discussion about the strategy canvas or factors of competition or the ERRC framework. These are critical components of Blue Ocean strategy. If you want to learn about Blue Ocean Strategy, but ant to save money, buy a used first edition, as it will be a lot more useful.

Summary of Blue Ocean Strategy by W. Chan Kim and Renee A. Mauborgne by Instaread is an in depth analysis of a book that focuses on how to create new value for consumers rather than focusing on the competition, in an age when consumers, not companies, determine the direction of markets. It has valuable insights into what’s needed to be successful in today’s world, where companies must constantly seek new ideas or they will fall by the wayside.This 15-minute summary is a great way to get a look inside a book before you buy; a way to save time and money in a marketplace with so many books to choose from.I received a complimentary copy of this book in exchange for my unbiased review.

This is an overview of the actual book “Blue Ocean Strategy.“ Kind of like an abbreviated ‘Cliff's Notes’ for the FULL book. It provides a potential reader enough information regarding the book’s content to determine if we want to invest the extra money and time to actually buy and read the entire book. This is an expanded reprint of the author's original 2005 book on how to compete and maximize your marketing efforts in a modern, evolving international marketplace. At .99 cents, this summary is a good value, which is one of the reasons I have personally found “Instaread” to be a useful service.

I've read several business strategy books and found this summary of The Blue Ocean Strategy a refreshing take on how markets work and how to influence them in order to promote your brand. This book focuses on consumer driven needs and desires as opposed to the old strategy of the company setting the direction of the market dynamic. This Instaread provides an excellent analysis and hits all the high points in the key takeaways section. I was given this title for review purposes and highly recommend it as a companion to the full text, or as a stand alone for those wishing a quick read.

Succinct. Quick read. Straight to the point with the main points of the framework that outlines the book. Read the book if you want an in-depth knowledge base of deploying tactics and strategies.

Very interesting approach to creating a value added business in a market that may have a lot of competition. The Tesla car was given as a great example of the blue ocean strategy with a product. This instaread I was given discusses excellent examples on how to practically use this strategy. If you want to create a way to stand out and focus on what customers are really looking for, this instaread will head you in the right direction! This is a must read!

Adds to my awareness of the business space and the bigger picture. Practical and implementable steps i can apply to my business right away as well as build new infrastructure to support growth in the future.

As advertised

Just bear in mind the page you’re reading now is longer than the book.

Terrible, don’t buy it.

Not very relevant