Just Nutritive Purple Toning Shampoo for Blonde, Gray, White, Silver, and Bleached Hair - Eliminate Brassiness, Boost Shine, Repairs, Hydrates, Sulfate-Free, Paraben-Free, Anti-Yellowing, 8 oz.

This is the very best shampoo that I have used for my gray hair. It helped brighten up the gray. I’ve used other Just Nutritive products and this just compliments all of them. It helps to keep hair soft and managable and looking great.

First, I use a clarifying shampoo, and then I use this shampoo. I cannot use this full strength. I put a few drops of it into a regular Just Nutritive shampoo. If I do this, then there is not a purple hue to it. It DOES get rid of the yellow, and it does make your gray/white hair beautiful. BUT with my hair, I have to limit it to 2 to 4 times per month and just use a few drops as explained here.

Great results on Gray hair

Not overly impressed with this the value for the money was not good I think that's way too much to spend on that but I saw so many commercials about it I had to get it it doesn't smell real good and I will only use one bottle I'm not getting any more

seems i needed to go to a new purple shamopoo for my basically white hair- this does the trick as the old and good one used was satring to leave a brass/yello tinge on the whitest areas- so I bought this- and a change was what the hair needed- I used 2 x per week or less- and now I am the ashe blonde that looks best on me

I haven’t even tried the product, but $25 for a small 8 oz bottle is excessive. I usually buy the 16 oz bottle for grey hair for only $1 more. My fault. I didn’t pay attention to the size.

I have a well, actually 5, trying to get water that does not have oxidized iron. All wells have it so my gray, mostly white now, hair always has this awful rusty yuck on the longest exposed hair so it looked like crap and was a constant maintenance of mineral remover chemicals and drying my hair worst than it naturally is. I have used zillions of other purple shampoos and some okay, some worthless, but nothing great until I decided to use this. I found that the regular Just Nutritive shampoo did better than any of the purple shampoos, so I though maybe using their shampoo made specific for covering yellow, brown, orange, yuck color would be even better and boy, it is. Its not necessary to use it every shampooing either. After two uses the discoloration was completely gone. Now I shampoo twice with the regular shampoo and then the third shampooing use the purple. Its so potentate if you use it every time you shampoo you will have that blue hair look.

my hair is gray, and love this shampoo.