What's the difference between the old and new version in terms of both ingredients and effects?

Thank you for asking. The new stuff does not work. We were so concerned that what we got was a counterfeit, that we bought more product at a brick and mortar store that had old stock. And sure enough there was a difference. The new formula does not form the hair, and feels watery. This is disappointing because we have been using this stuff for a few decades.

Is the formula the same with the new labeling?

Yes ... I've not seen any changes to the product quality, consistency, or ability to hold. I started using it as an alternate to "Crew Comb".

Will this work on chin length hair styled in a slick back? If so, is it best to apply to damp or dry hair? Is the hold good?

It can work for chin hair. The performance would depend on hair thickness. This product provides medium hold. For me it works better on damp hair. Ocassionally, during non-ideal situations, I use it on dry hair but it tends to form globs if not careful. Damp hair is best for uniform distribution.

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American Crew forming Cream with Medium Hold and Shine, Gifts for Men, for Shape and Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85 g

Product ID: 637660823

Details

Brand
American Crew
Hair type
All
Item form
Cream
Item volume
3 Millilitres
Liquid volume
85 Millilitres
Manufacturer
American Crew

✨Natural Medium Shine

🌿Thickening & Softening

💪Medium Hold Power

R895

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In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

💼 Elevate your grooming game with the perfect balance of hold and shine!

SLEEK CREAM TEXTURE - Easy-to-apply formula that blends seamlessly for a polished finish
THICKER HAIR APPEARANCE - Softens and swells hair shafts for a visibly fuller look
EFFORTLESS ALL DAY CONTROL - Medium hold that keeps your style sharp without stiffness
UNIVERSAL STYLING SOLUTION - Perfectly crafted for all hair types, from straight to curly
SUBTLE SHINE MAXIMUM IMPACT - Delivers a natural, healthy shine that stands out in any light

American Crew Forming Cream is a versatile styling product designed for men seeking medium hold and natural shine. Suitable for all hair types, it enhances hair thickness by softening and swelling the hair shaft, delivering a polished, professional look that lasts all day.

Specifications

ASIN	B0BQCW2XFJ
ASIN	B0BQCW2XFJ
Batteries	1 A batteries required.
Benefits	Glycerin: Softens and swells the hair shaft making hair appear thicker., Lanolin Wax: Humectant that provides movable hold., PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair., Sucrose: Conditions and moisturizes hair., Water Based: Shampoos out easily without residue.
Best Sellers Rank	26,018 in Beauty ( See Top 100 in Beauty ) 186 in Hair Styling Creams & Lotions
Brand Name	American Crew
Customer Reviews	4.7 4.7 out of 5 stars (2,298)
Customer reviews	4.7 4.7 out of 5 stars (2,298)
Date First Available	6 Nov. 2006
Department	men's
Global Trade Identification Number	00738678002711, 00738678181690
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Cream
Item Volume	3 Millilitres
Item Weight	4 Ounces
Item model number	33401124014
Liquid Volume	85 Millilitres
Manufacturer	American Crew
Manufacturer	American Crew
Material Type Free	Cruelty free
Product Dimensions	10 x 5 x 1.27 cm; 113.4 g
Scent Name	Citrus, Orange
UPC	738678189016 843711247049 940356641161 827120438069 738678002711 738678181690
Unit Count	85 gram

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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The product quality is outstanding. Exactly what I needed for my work.

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R895

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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Fantastic and great service. Shipping was faster than expected.

1 week ago

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