What's the difference between the old and new version in terms of both ingredients and effects?

Thank you for asking. The new stuff does not work. We were so concerned that what we got was a counterfeit, that we bought more product at a brick and mortar store that had old stock. And sure enough there was a difference. The new formula does not form the hair, and feels watery. This is disappointing because we have been using this stuff for a few decades.

Is the formula the same with the new labeling?

Yes ... I've not seen any changes to the product quality, consistency, or ability to hold. I started using it as an alternate to "Crew Comb".

Will this work on chin length hair styled in a slick back? If so, is it best to apply to damp or dry hair? Is the hold good?

It can work for chin hair. The performance would depend on hair thickness. This product provides medium hold. For me it works better on damp hair. Ocassionally, during non-ideal situations, I use it on dry hair but it tends to form globs if not careful. Damp hair is best for uniform distribution.

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Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g

Product ID: 637660823

Details

Brand
American Crew
Hair type
All
Item form
Cream
Item volume
3 Millilitres
Liquid volume
85 Millilitres
Manufacturer
American Crew

✨Natural Medium Shine finish

🌿Water-based, easy washout

💪Medium Hold for all-day control

R1013

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Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

💼 Elevate your grooming game with effortless style and confidence.

CLEAN CONVENIENT - Water-based formula rinses out easily, leaving no residue behind.
UNIVERSAL STYLING CREAM - Perfectly formulated for all hair types, from straight to curly.
NATURAL SHINE NOT GREASY - Delivers a subtle, healthy shine that looks polished and professional.
EFFORTLESS ALL DAY CONTROL - Medium hold that keeps your style sharp without stiffness.
THICKER FULLER HAIR APPEARANCE - Softens and swells hair shafts for a visibly thicker look.

American Crew Forming Cream is a versatile, water-based styling cream designed for men seeking medium hold and natural shine. Its unique formula softens hair shafts to create a thicker appearance while providing excellent pliability for all hair types. Easy to apply and rinse out, it’s a professional-grade grooming essential that balances style and care.

Specifications

ASIN	B0BQCW2XFJ
ASIN	B0BQCW2XFJ
Batteries	1 A batteries required.
Benefits	Water Based: Shampoos out easily without residue. Lanolin Wax: Humectant that provides movable hold. Sucrose: Conditions and moisturizes hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerin: Softens and swells the hair shaft making hair appear thicker.
Best Sellers Rank	44,790 in Beauty ( See Top 100 in Beauty ) 277 in Hair Styling Creams & Lotions
Brand Name	American Crew
Customer Reviews	4.7 4.7 out of 5 stars (2,215)
Customer reviews	4.7 4.7 out of 5 stars (2,215)
Date First Available	6 Nov. 2006
Department	men's
Global Trade Identification Number	00738678002711, 00738678181690
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Cream
Item Volume	3 Millilitres
Item Weight	0.22 Pounds
Item model number	33401124014
Liquid Volume	85 Millilitres
Manufacturer	American Crew
Manufacturer	American Crew
Material Type Free	Cruelty free
Product Dimensions	10 x 5 x 1.27 cm; 99.79 g
Scent Name	Citrus, Orange
UPC	738678189016 843711247049 940356641161 827120438069 738678002711 738678181690
Unit Count	85 gram

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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R1013

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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